2016-08-26 03:36
Exit 30 Sec TV spots. Hello ‘Digital Commercials’.
I chanced upon what I thought was a rather strange usage when I saw the words ‘digital commercial’… Read More
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Marketing Buzzar is a digital marketing forum where professionals share knowledge on Consumer behavior, Business Strategy, Brand Building, Media Relations and many more.
2016-08-18 14:30
Branding in Education – Role of social media and technology
Why are private universities and institutes so popular? Why is it that even my maid’s daughter had LPU, Sharada, and… Read More
2016-08-18 10:41
It’s all about loving your family.
Karan Johar is a master film maker and his astute understanding of the Indian ‘desi’ made his films blockbusters both Indi… Read More
2016-08-18 09:36
There was a time, a decade ago or so, when my sister moved to US, followed by the annual visits by my mum. Every visit will bring her back harping about the Walmart’s , Cosco’s… Read More
2016-08-17 10:35
Karan Johar is a master film maker and his astute understanding of the Indian ‘desi’ made his films blockbusters both India and in markets where Indian diaspora resid… Read More
2016-08-05 13:55
For the past few weeks I had become a student again. I spent almost 4 weeks at various business schools in Hyderabad and Pune. Ostensibly I was teaching. But actually I was learning. Interac… Read More
2016-08-03 14:24
Dating and relationship have evolved with time and with the advent of technology they have all together take a new form. Today most of the matchmaking is done over social media interaction… Read More
2016-08-01 08:46
There is an unrest in my mind. No matter how much I sort my thoughts it persists. Too much of reading on mobile I believe. So many publications available online. As I type this I have some 1… Read More
2016-07-30 18:22
The latest buzz word is #SocialDetox
Ah, yes, the high and successful social media self claimed experts have devised the latest diet. Self designed, self practiced, self motivated – #S… Read More
2016-07-29 08:42
‘Make in India’ vs globalisation in education
Is globalisation limited to Apple making sure that they get the most promising sales figures from India? Must we remain content with… Read More
2016-07-29 04:26
IT was one of Silicon Valley’s most riveting success stories. Now it stands as a warning to others. Yahoo was founded in January 1994 by Jerry Yang and David Filo at Stanford… Read More
2016-07-28 10:10
Years ago Peter Drucker, the father of business consulting, made a very profound observation: “Because the purpose of business is to create a customer, the business enterprise has two… Read More
2016-07-27 07:24
Are you Ready to Hire Millennials?
Image courtesy : Adweek
One company that I spoke to in the UK had decided not to hire millennials because of their bad experience with them. &nb&helli…Read More
2016-07-25 13:19
Why You Should Go For Outsourced telemarketing Over In-house?
Tele-marketing is one of the one of the oldest forms of marketing , which is still in use in these modern days too. Tele… Read More
2016-07-25 06:00
A few weeks ago, I was helping the 5-year old in our family revise his 1st grade lessons. One such lesson was on the 5 senses. That set me thinking!
Five Senses by Nicki Dugan Pogue Flickr C… Read More
2016-07-24 19:30
Why 2016 is the best time for Pokemon Go in India?
Source: DigitalTrends
Like most of the 90’s kids, I too have grown up watching Pokemon and loving Pikachu, aiming to be Misty/Ash som… Read More
2016-07-24 12:23
Is Twitter triggering ‘Digital Hate’?
Two events mainly triggered by social media over the last week sent shivers down your spine. The honour killing of Qandeel… Read More
2016-07-24 10:19
This is an era where globally, an enormous financial disruption is being felt. It is very decisively becoming clearer that the manner in which Corporates across the world, including India, c… Read More
2016-07-23 15:22
Story #1
Last day of our MBA’s written-examination. Being a part of Business Design gives you an opportunity to spend next trimester out in the industry. That definitely called for a c… Read More
2016-07-21 11:58
I have not liked a bit of it, Pokemon invading my privacy without any intimation or invitation. When I picked my Honda BRV a few days back and was driving past Shivaji Ground, one of them wa… Read More
2016-07-21 09:57
New tech businesses are the driving engines of economy nowadays. They aren’t different from the businesses of yore only in offering tech-centric products but there are fundamental dif… Read More
2016-07-20 11:38
Welcome to the world of Augmented Reality! Screams the new game craze to hit the world. Pokémon Go within a few days of its launch in this current month of July of 2016 has taken the… Read More
2016-07-20 08:44
During my brief stint as a planning intern with Sideways Consulting l learnt a lot of new things. The standout learning for me was when the head of the strategy asked me to go thro… Read More
2016-07-20 07:42
In Indian advertising the roles of females have greatly been domesticated in popular culture. Many advertisements portrait women in roles, as a homemaker, as well as sex objects in ord… Read More
2016-07-12 14:29
It was IIFA award show this Saturday when I saw it for the first time. It was Deepika Padukone who was talking about having depressed some two years back and then sports helping her survive… Read More
2016-07-11 06:32
Ever since I was introduced to ‘The Game of Thrones’ saga by my good friends, I have been swiftly yet smoothly drawn into this global entertainment phenomenon. I use the word phe… Read More
2016-07-09 20:48
Andrea Leadsom Conservative Party Leader in the UK shocked Britain by saying that she would be be a better Prime Minister for Britain because she was a mother of three and having children… Read More
2016-07-09 18:42
The cliche, People leave managers, not the organisation stands true…and yet the organization’s never learn.
‘Change Management’, the key word used so e… Read More
2016-07-09 18:23
Marketing right now is in silo’s, disconnected, and hence the consumer is disengaged, in-spite of the extensive effort put-in by each marketer.
It is simple as to what consumers want … Read More
2016-07-06 12:00
Is the general argument that Indian Startups are largely me-too concepts of Startups from the West true?
This has been a topic of debate ever since the coming of age of the Indian Startup in… Read More
2016-07-02 22:49
“We’re not made in California,” Samsung, headquarted in San Jose, California is being snapped at, while Apple would cringe when they add “And we don’t have a fr… Read More
2016-07-02 06:06
The idea of a Monetary Policy Committee itself is not new. Other central banks like the Bank of England and the Federal Reserve also have a committee to decide on monetary policy. &nb&helli…Read More
2016-07-01 11:58
Fielding, like HR, has been seen as a Support Function in cricket for too long;
till Jonty Rhodes changed the game and said a Fielder can win matches.
Ask anyone and the most probable an… Read More
2016-06-30 05:27
The image does not leave easily. It is imprinted. Baba leaving the ground in the dark night to a stage where his trump cards Ayurveda and Yoga find the biggest sponsor.
The images are a bit… Read More
2016-06-29 10:55
Etymology is a linguistic discipline which studies the origin and meaning of words. Combined with branding it can form a powerful force to convey meaning to the masses.
When Britain v… Read More
2016-06-29 10:52
Brexit has raised a very important management issue – whether leaders should ask for a referendum, when posed with difficult decisions.
Most great leaders in corporate life will… Read More
2016-06-26 14:59
In today’s Economic Times (26th June), there’s a quiz to tell you whether you are cut out for being an employee or an entrepreneur.
The answers carry a predictable slan… Read More
2016-06-25 13:42
While just one revolutionary idea can turn an industry on its head and brand a business as innovative, usually it is the combination of the little things that a business owner does &mdash……Read More
2016-06-24 08:08
Most in advertising will agree to the statement that ‘Advertising is a self-evolving art’. The problem and the debate start when advertising is expected to capture the essence of… Read More
2016-06-22 16:37
We’ve all heard it, Art imitates life. Udta Punjab has however shown that the reception of Art imitates life more. The revolting and highly immature pointers of the Revising Comm… Read More
2016-06-21 09:50
The #Cannes2016 Underbelly. Is Advertising Art?
.
Hushed whispers were overheard somewhere in Europe about how this well known creative agency had created this film only for the Canne… Read More
2016-06-20 11:52
Are Short Films the Future of Advertising?
Or is it the future of Branded Entertainment? I am not quite able to tell.
But as the advertising and marketing fraternity m… Read More
2016-06-19 07:41
If you worked in an ad agency in the early 90s, like I did, you are sure to have come across the pigeon holes allotted to language translators. The way it worked was the text of a print ad… Read More
2016-06-11 14:48
Censorship: The Child of Fear and Father of Ignorance
The Roots of Censorship and its Ideology
Freedom of information, speech and the press is firmly rooted in the structures of modern wes… Read More
2016-06-11 07:20
“Your most unhappy customers are your greatest source of learning.”
Bill Gates (Microsoft)
“Oh my God! IPL!!! I hate IPL… Oh there are many reasons; It’s… Read More
2016-06-11 04:54
The real reason Univads became Univbrands.
I started Univads in 1991, 25 years ago, as a learn-by-earning university that helped people get into advertising.
I thought the concept was simple… Read More
2016-06-10 10:05
The art of good business
‘I want to buy a new smartphone,’ said a friend, ‘but I’m not sure which one to go for.’
‘Buy one that fits your needs,’… Read More
2016-06-10 06:06
The world doesn’t need a woman anymore
Our world is becoming inclusive and gender sensitivity is at a new high. Isn’t it time then for words to step forward and embrace this kind… Read More
2016-06-05 14:55
The Bigg Boss ‘India- Isse Apna Hi Ghar Samjho’ registration for audition closed yesterday. It is a carefully thought out strategic move from Colors. A move that for being succe… Read More
2016-06-05 10:50
Nawabs Nudes Noodles
Book Review published in Outlook Business
Without this book, nearly five decades of advertising in India might have been lost to posterity. Ambi Parameswaran has pai… Read More
2016-06-05 08:39
Every year, just before the festival season I take out books that I know I will not be referring in the future. These are the books I can do without. And the outgoing books reach people who… Read More
2016-06-05 06:17
Arguably the most renowned scientist alive today, Stephen Hawking has tackled quantum theory, relativity, time and space. The physicist is responsible for some of the greatest advances in ou… Read More
2016-06-02 05:16
Surge Pricing should have been called ‘TATKAL’
Uber may have made a cultural blunder when they called it Surge Pricing in India. Somehow ‘Surge Pricing’ in ou… Read More
2016-06-01 15:14
Does the name Candace Payne sound familiar?
Perhaps you know her better as the Chewbacca lady who laughed her way to internet stardom a few days back. An unbelievable 150 million people… Read More
2016-06-01 09:38
Lessons in Crisis Communication from The World Cultural Festival
“With public opinion nothing can fail, without it nothing can succeed”
Abraham Lincoln
How is that The World Cult… Read More
2016-05-31 11:06
Are there Bad Jokes?
Are there limits to comedy and if so, what should they be?
When Tanmay Bhat of AIB, did a spoof with Lata Mangeshkar and Sachin Tendulkar on Snapchat, he was har… Read More
2016-05-28 12:47
The Big Idea.
David Ogilvy introduced these three little words into our lexicon.
“Unless your advertising is based on a big idea,” he wrote, “it will vanish like a ship in… Read More
2016-05-28 04:23
In an environment, where branding professionals are embarking on a journey to create, nurture an effective pitch to the target audience by adopting various messaging strategies – Emot… Read More
2016-05-25 11:28
Four Kinds of Bhakts
A new term has now entered our vocabulary in the last 2 years amongst other new emerging words and that is the word ‘bhakt’. It is a much… Read More
2016-05-24 09:33
These two words Patriotism and Nationalism have been bandied around both by the government, the media and the people at large for some time now. Add to that another word that may be relat… Read More
2016-05-23 05:49
Fintech has today become the new darling of the Start-up world fuelled by the passion and needs of the Millennials, a generation that was just born to technology and is today leading the cha… Read More
2016-05-20 12:53
The Uneasy Truce Between Economics & Politics
As all the fans of Raghuram Rajan await expectantly with bated breath if their hero will indeed get a second term, I can’t but help r… Read More
2016-05-20 06:20
Earlier this month the announcement relating to the possible exit of Yahoo chief Marissa Myer and her severance package caused the usual brouhaha among netizens, twitteratti and other social… Read More
2016-05-20 05:43
A playfield called CSR
This happened ten years ago when I was heading corporate communications for a company and CSR or Corporate Social Responsibility was slowly attempting to penetrate our… Read More
2016-05-20 03:28
Tinder approaches an Evolving Indian Society
Image: youtube.com
Tinder approaches an evolving Indian society, but rather cautiously. When matrimony sites like shaadi.com and bharatm… Read More
2016-05-20 01:17
Image courtesy : 6sdigital.com
Email is one of the most powerful marketing channels that you can use to deliver a message. Learn how to increase the number of those who gets your me… Read More
2016-05-20 00:22
Unhappy Employee Exits Erode Brand Value
Many companies don’t realise that an unhappy employee exit can damage the company brand more than anything else. An unhappy employee le… Read More
2016-05-17 14:05
Why ‘Game-changing’ marketing tools & channels can only soar with sound customer and brand insight. Why brand thinking and conversion are two sides of the same coin. Why org… Read More
2016-05-17 07:06
A CEO enters the HR department and asks the HR director “How’s your team getting to grips with our new brand positioning?”
The HR director responds confidently that there&r&hell…Read More
2016-05-15 15:12
Brands need to stand out to win
Marketers face limited resources that they apply to unlimited choices. The role of the Brand Positioning Statement is to take everything you know about your b… Read More
2016-05-15 11:42
My regular readers and friends in a social circle will know how much of a ‘Bigg Boss’ Fan I am. When the season comes there is nothing that can stop me from watching it. And yes… Read More
2016-05-13 10:18
It all started with a small conversation. I shared my email id with an old acquaintance who wished to send me some content to read before we could discuss the same.
He called back in some ti… Read More
2016-05-13 05:09
Michael E. Raynor make the point that the most successful new products help customers do jobs better, faster or more efficiently than they could before. I like to mention two references to… Read More
2016-05-13 02:25
An edited version of this article appeared in today’s TOI Doon. Here is the full version.
“Traffic sense” is an oft repeated phrase I have heard in India, with most claimin… Read More
2016-05-12 13:27
So, why did you decide to join marketing after engineering?
It sounds innocuous but there’s this hint of surprise in this question.
Really, you’re not building bridges or… Read More
2016-05-12 07:09
Tinder in India bought in a lot of hope and excitement. It was not only the launch of a dating (and mating) app but also the acceptance of a new ideology. For the moral pundits, it was a cu… Read More
2016-05-11 15:49
first published in Kulzy.com
Prabhakar Mundkur bares all on what got him into advertising and the Mad Men who inspired and pushed him.
‘Advertising is the most fun you can have… Read More
2016-05-11 11:28
Ed-tech world in India is buzzing with activity these days. Budding edupreneurs backed up by angel and VC funding are enthusiastically working on creating the next level of learning solution… Read More
2016-05-10 12:59
Do Mother’s Day Tear-Jerker Ads really work?
If you were inundated with mothers day messages on Facebook when you woke up this Sunday morning, you must have had 2 though… Read More
2016-05-08 14:33
Soon after my Tiger Airways flight climbed to its cruising height and the ‘fasten seatbelt’ lights were turned off, the flight attendant started one of their usual announcements… Read More
2016-05-07 14:39
Post economic and commercial liberalization of mid 1990s, several sectors opened up for private participation in India. Sectors such as insurance, telecom and banking opened their doors for… Read More
2016-05-03 08:59
Corporate Social Responsibility is today a norm practiced in all developed economies around the world. Such efforts are also supported by the governments in a bid to encourage more participa… Read More
2016-05-02 15:05
If you’re Fish, what’s your Water? #Innovation
You often fail to perceive the paradigm you live in. Here’s a children’s fable that brings alive the point well:
There… Read More
2016-05-02 11:22
It’s rare to come across a marketing brief that doesn’t define its target audience as youth these days, an elastic definition that can range anywhere between 15-40. Granted India… Read More
2016-04-30 14:47
Surge Pricing can Stimulate Supply
All these years when I sat in a kaali-peeli and the driver refused to drive me to my destination, little did I realise that what the… Read More
2016-04-28 05:22
Salman Khan is a Great Choice for Rio Olympics
If one were to look at it purely from a commercial point of view and leave emotions, propriety and biases aside there is very li… Read More
2016-04-28 05:19
Salman : A Well Managed Personal Brand
While most of the time marketing people apply their marketing skills to the business of brands less seems to be written in marketing lit… Read More
2016-04-27 15:47
World Bank’s $ 1.5 b to Swachh Bharat can’t Change Behaviour
Background
World Bank’s water and sanitation specialist, Parameshwaran Iyer, takes on the positi… Read More
2016-04-25 08:09
As the popular maxim by John C Maxwell goes, ‘Change is inevitable, Growth is optional’. The PR industry is no different and has witnessed seismic shifts over the decades to… Read More
2016-04-25 04:31
It is widely acknowledged that experiential learning helps absorb and internalise knowledge better. Personally, I am a big proponent of this principle leading to my peppering my professional… Read More
2016-04-23 11:50
Literature – The Language of Insights into Human Nature
As we celebrate Shakespeare’s 400 death anniversary with the rest of the world and hail him as one of… Read More
2016-04-22 11:41
Waking up early morning at 4 AM, I watched the spectacle unfold in my TV screen. DD was telecasting the first Shahi Snan ( Royal Bath ) from Simhasth Khumb, Mahapura at Ujjain, the city of M… Read More
2016-04-21 04:27
The idea in brief: Leaders have to manage the past, present and future simultaneously. The three boxes represent these three orientations.
In the book Govindarajan draws a paral… Read More
2016-04-20 15:53
Quick, name one place on earth where there is an annual congregation of over 100 million people, both women and me, living in media dark areas, driven by faith and with money in their pocket… Read More
2016-04-19 11:34
Short Form versus Long Form Advertising
Long form advertising may have given agencies some respite from the restrictive 30 second spot which for years has defined the way that some multinat… Read More
2016-04-19 08:22
Marketing doyens have forever debated the importance of commoditization of products and services as a strategy. Much like the sticky spot the game ‘Truth or Dare’ puts you on, th… Read More
2016-04-15 14:59
“Branding began when cowboys burned a name on cattle’s skin to mark ownership,” declared Professor Umeshwar Rao, the marketing guru, to his group of international marketing… Read More
2016-04-13 03:46
Much of a book’s success lies in a title or headline, which intrigues while clearly indicating the content of the pages inside. If the book title has the potential to become a catch ph… Read More
2016-04-11 09:35
This is easily the most commonly asked question in marketing forums and discussions the world over. Ask any CEO of a B2C company and he will confess that he spends substantial time pondering… Read More
2016-04-10 14:59
The use of ‘Jugaad Innovation’, as a management philosophy, has received much attention from business and academic community all over the world, particularly the west. Essentiall… Read More
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