2010-09-05 23:06
Warren Storey of Epsilon - Guest Blogger for Phenomena
Here is another reason why marketers should think twice about their media basket: Turns out the new-and-improved channel for receivin… Read More
Blog Directory > Business Blogs > Shopper Marketing Blog | Shopper Marketing business Blog >
Shopper Marketing Blog | Shopper Marketing Blog
phenomenagroup.wordpress.com
Tags:
loyalty
marketing
shopper
program
shopping list
luxury
shopper marketing
reward
consumers
shoppers
Shopper Marketing Blog
2010-08-30 08:22
Recently Markus Ståhlberg & Ville Maila were interviewed by Wes Isley, editor U.S. custom content publisher Pace Communications (http://pacecommunications.com/). The int… Read More
2010-08-22 23:18
The COLLOQUY Canadian Retail Loyalty Index, a study of 3,500 Canadian shoppers, shows that the importance of customer service has plummeted by almost 20 percent since 2008 as discount retai… Read More
2010-08-16 09:02
When it comes to luxury store retailing, properly rewarding a customer who spends $200,000 a year could be as easy as a walk in the park, or Park Avenue. But recognizing those dedicated sho… Read More
2010-08-09 09:26
When Coca-Cola launched its landmark My Coke Rewards program in February 2006, the fizzy, thirst-quenching leader was at the front edge of an emerging, bubbling trend: the rise of CPG effor… Read More
2010-08-02 08:43
Maybe it’s true that money can’t buy love. But when it comes to developing a loyalty plan that distinguishes one retailer from the rest, dollars are as important as passion.
Ind… Read More
2006-06-07 11:16
“You’re hot then you’re cold; You’re yes then you’re no You’re in then you’re out; You’re up and you’re down You’re wrong when it… Read More
2006-06-07 11:16
The best marketers have mastered the art of getting people—specifically, customers—to change behavior. Profitably. Predictably. And consistently over time. This is a remarkable t… Read More
2006-06-07 11:16
The shopping list is the Holy Grail for marketers. The more specific (brand name, flavour/scent, packaging, size, etc.) the consumer is, the better. However, “making the list&rdqu&hell…Read More
2006-06-07 11:16
For many European food and grocery companies the post-recession market has been dominated by the theme of providing value to shoppers – communication of prices, promotions and product… Read More
Subscribe to Shopper Marketing Blog | Shopper Marketing
Get updates delivered right to your inbox!