2021-06-16 16:22
After almost 30 years in business, and after much prayer and consideration, it’s finally time for BizEase Support Solutions to close its doors.
It’s been a long and winding… Read More
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Blog Posts, 3 Easy Tips To Spice Them Up! Blog
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3 easy tips to spice up your blog posts that will make them more graphically pleasing, easier to read, and keep your readers engaged.
2021-06-09 14:00
How many times have you heard the phrase “the money is in the list?” Personally, if I’ve heard it once, I’ve heard it a gazillion times.
The thing is, in the email m… Read More
2021-05-05 19:27
Face it. We’ve all been there. We’ve all been on the giving side of complaints, as well as the receiving end.
While we may not hesitate to be the one complaining about bad servi… Read More
2021-04-28 13:00
For years, email marketing was done primarily to get customers to either buy your products or sign up for your services. Businesses spent a significant amount of their resources acquiring ne… Read More
2021-04-21 13:00
Confidence – Shaken, not stirred. No matter what business you’re in, one key component of your success is the confidence you possess. It takes courage to run a business.
I… Read More
2021-01-06 20:40
Now that you know the 3 main components I believe you need for an affordable, yet effective content marketing strategy, it’s time to learn about promoting your blog posts in order to g… Read More
2020-12-30 18:18
As I pointed out in a post a couple of weeks ago, there are three things I believe are important components to a successful, and affordable, online marketing strategy.
Social Media
Blogging… Read More
2020-12-23 20:03
Tomorrow we enter the last week of the year. I don’t know about you, but for me, time has flown by so fast; it’s been a bit difficult for me to keep up.
However, no matter how l… Read More
2020-12-16 18:55
Here we are, half-way through the last month of the year. The question is, are you ready for a successful new year?
How does your online marketing strategy look? Or do you… Read More
2020-12-09 19:47
Things change … in business, and in our personal lives. It’s inevitable. And when things change in one area, it almost always causes change to happen in another.
If you’r… Read More
2020-11-25 17:36
Tomorrow is Thanksgiving here in the good ole’ US of A. While Thankfulness should be a moment by moment occurrence in our lives, this is the time of year when you typically see these p… Read More
2020-11-16 14:00
Having great content isn’t always enough … it’s got to be seen to be read. Here are 6 easy tips and tricks to help get your content in front of the eyes of your audience… Read More
2020-11-11 19:11
Every year or so I’ve done a post about my favorite browser extensions. In looking over my previous blog posts, I realized I haven’t done one in a couple years!
I guess it&rsquo&hell…Read More
2020-10-22 13:00
What do winners in business do on a consistent basis? They take action.
They don’t just sit and wait for success to arrive. They go out of their way to make it happen. They continuall… Read More
2020-10-21 17:00
As the evolution of video marketing continues to gain more and more momentum, you can expect more captivating video content from brands and consumers alike. For that reason, including video… Read More
2020-09-14 15:59
One thing I learned this past week (seems like I’m continuing to learn it over and over again) is it’s okay to hit the reset button in business.
You know when business is… Read More
2020-08-12 12:00
Back when I first opened my business and the earth was still cooling, marketing was expensive. We’re talking printed brochures and flyers and ads in the paper or in the telephone book… Read More
2020-08-10 12:00
Social media continues to be a great way to build relationships, get more exposure and increase your online marketing efforts. However, just as important in managing your social media effort… Read More
2020-08-05 12:00
Last Wednesday I talked about why blogging for business is a good idea. This week, I’d like to look at 4 benefits I believe you won’t want to ignore!
Blogging isn’t just a… Read More
2020-08-03 12:00
Most successful speakers and coaches work extremely hard on their business. Not only are they handling the day-to-day responsibilities involved in coaching their clients or speaking at event… Read More
2020-07-29 12:00
In today’s digital world blogging has become, and continues to be, an important component of content marketing.
When blogging first began it resembled online journaling, often in the… Read More
2020-07-27 16:52
While this may seem like basic info to many email marketers, it’s still an important one that bears repeating.
For those of you who have an email marketing strategy in place, it&rsquo&hell…Read More
2020-06-22 12:00
You know the old saying, “It’s Hard To Soar Like An Eagle When You Are Surrounded By Turkeys.” Well it’s true; and who you choose to surround yourself with can have a… Read More
2020-06-17 13:00
Question for you…
How often do you take a good hard look at the inner workings of your company to make sure you’re keeping your business current and healthy?
If you’re li… Read More
2020-06-10 14:00
You just created a spectacular piece of content; one you feel needs to be shared with the world. You know you can blast it out on your social media channels, share it on your blog, and even… Read More
2020-06-08 14:00
If you were to poll a hundred entrepreneurs to ask them if they love handling their entire workload and all of the technical marketing or administrative tasks that go along with operati… Read More
2020-06-03 12:00
If you build it they will come … uh, no they won’t if you don’t tell them about it!
The question is, do you have a content marketing plan?
Time after time after time, I… Read More
2020-06-01 14:00
Oftentimes, one of the the biggest challenges for business professionals can be self-promotion. Many people simply find it difficult to talk about themselves, and struggle to tell the world… Read More
2020-05-27 14:00
According to Wikipedia, a best practice is a method or technique that has consistently shown results superior to those achieved with other means, and that is used as a benchmark. In add… Read More
2020-05-20 12:00
Almost every business owner I know uses social media in one way or another. Users all over the world start their day off by logging onto platforms like Facebook, Twitter, Instagram, and Pint… Read More
2020-05-18 11:59
Right now, video conferencing, online meetings, webinars, online courses, anything online video-related is hot. With speakers and coaches unable to travel, do live events and courses and mee… Read More
2020-05-13 14:00
Under normal circumstances, business professionals are typically busy, or maybe even crazy-busy, depending on their circumstances. Right now, with most of the world in some phase or le… Read More
2020-05-11 14:00
I was thinking about a song my children sang at church when they were younger. One that my great grandchildren sing now.
It’s called This Little Light of Mine. In the first verse they… Read More
2020-05-06 13:00
No matter what business you’re in, a critical part of getting new business is that all-important client interview.
That conversation you have with potential clients determining if you… Read More
2020-05-04 13:00
As much as you might think you aren’t in sales, think again. When it comes to a successful business it often boils down to this–sales, sales, sales.
Whether you are selling book… Read More
2020-04-29 13:00
We hear so much about branding and making a name for your business. But how important is it really? Can it actually make a difference in your business success? You bet it can!
But bef… Read More
2020-04-27 12:00
Blogs are a great way to share your expertise and valuable content with your readers. They are also a great way to get fresh content about your business into the search engines.
Blogs also… Read More
2020-04-22 12:00
Business blogs continue to be an amazing source of content for relationship building and information sharing. They are also an excellent way to drive traffic to your website, products, servi… Read More
2020-04-20 12:00
Any successful entrepreneur who has been in business for more than a year knows they can’t move their business forward unless they know where they’ve been, what worked, what didn… Read More
2020-04-15 12:00
As online marketing professionals, my team spends oodles of time on social media for coaches and speakers, helping them shine like the stars they are! And you know, because part of what we d… Read More
2020-04-13 12:00
Or better yet, how to be social while keeping your sanity!
Sometimes business owners have a difficult time fully embracing the world of social media. And I can completely understand why. Le… Read More
2020-04-08 12:00
Have you ever been even the tiniest bit envious of other businesses? You know the ones I’m talking about-they have great sales, are building tremendous lists, always seem to be signing… Read More
2020-03-30 12:00
Today’s hectic lifestyle, along with all the uncertainty and angst in the world, is taking its toll on the health of people all over the nation. Even with all the advancement in techno… Read More
2020-03-25 12:00
It’s only 2:00 p.m. but your eyelids are getting heavy and your head is nodding. At this very moment, nothing sounds better than finding a nice cozy place for a good long nap. … Read More
2020-03-23 12:00
Public relations (PR) has been around for years, and during this time the professionals in the world of PR have mastered the art of helping businesses and individuals alike, gain favor in th… Read More
2020-03-18 12:00
We all want business growth and continued “upward” success. We plan, strategize, and educate ourselves in order to strengthen our brand.
However, what many business professional… Read More
2020-03-16 12:00
Social Networking continues to be a major game changer in the way we network and do business. And, it’s obviously here to stay. The internet has completely and fundamentally changed ho… Read More
2020-03-11 12:00
A Lesson Learned …
This is a post about a lesson I learned regarding prospective clients. It took me a while to learn it, but once I did, I was much more peaceful and confident… Read More
2020-02-24 15:00
The use of email marketing to stay front-and-center of current and prospective clients continues to stay front and center, and is still a very viable and important form of content marketing… Read More
2020-02-17 15:00
What’s the best way to find out the wants and needs of your ideal client? What’s the best way to find out what burning questions are keeping those same clients up at night? What… Read More
2020-02-10 13:00
Picture this; Molly is a vibrant business coach who has enjoyed a reign of success in her coaching business for many years. She could do her job on auto-pilot, and most days, that’s ex… Read More
2020-01-29 13:00
Email marketing continues to be a key component of content marketing. It’s a great way to stay in touch with clients, share your expertise, and market your business. It’s been ar… Read More
2020-01-22 13:00
In my Marketing BizTip last week, I mentioned doing a post about your top 10 blog posts from the previous year was a great way to repurpose content. It’s something I’ve been doin… Read More
2020-01-20 13:08
Marketing Support Specialist, Support Specialist, Virtual Assistant, Virtual Professional, whatever title you choose, they are business owners who work with their clients virtually. … Read More
2020-01-08 13:00
Ask business owners today, and most will tell you one of the keys to their success for getting and keeping clients as well as generating more sales and leads is building a great opt-in list… Read More
2020-01-06 13:00
“How do I capture my reader’s attention so they either open my email newsletters or read my blog posts?”
That’s the million dollar question, isn’t it?
Readers… Read More
2019-12-16 13:00
Here we are looking at the back end of 2019, setting our sights on a shiny new year.
This is when most of us tend to start thinking of ways we want the next year to be better than the last… Read More
2019-11-25 16:45
I’m still surprised when I speak with a prospective client and discover they aren’t taking advantage of social media in the way they should. They struggle with visibility, yet ar… Read More
2019-11-06 18:04
How do you measure up in the customer service department?
When customers do business with your company they come with certain expectations. How are you measuring up? Regardless of what you t… Read More
2019-11-04 16:00
Publishing good, relevant content is simply a basic requirement for doing business online in this day and age. But I don’t have to tell you that, now, do I?
All of my clients seem to… Read More
2019-10-30 16:24
I’m going to share one of the best kept online marketing secrets with you.
The most effective and conversion-generating content marketing
you ever do for your business is the one
yo… Read More
2019-10-28 06:30
Look no more …
In addition to the typical tasks you would think of when having an online marketing support specialist handle your social media, one of the many additional services the… Read More
2019-10-23 15:17
It’s a rare person who can do it all in their business or who has enough time, creativity, or know-how without experiencing burnout at some point.
Does this mean small businesses and… Read More
2019-10-21 13:35
Then get back to it …
I can hear you now … more stuff about email marketing? Really?
The answer is yes, really! Despite a few naysayers here and there, statistics show ema… Read More
2019-10-16 15:47
Savvy business owners and entrepreneurs are intentional about the brand they create and how they maintain their brand – or at least they should be.
Each business has a brand whether i… Read More
2019-10-09 12:00
Facebook, Instagram, Twitter, You Tube, and now … LinkedIn. The options for business owners to create and share video are endless, yet many of us are still experiencing “video r… Read More
2019-10-02 13:00
Why just write it when you can speak it?
I’ve got a question for all of you coaches and speakers reading this. Are you podcasting yet? If the answer is no, I’ve also got to ask … Read More
2019-09-25 14:38
Or better yet … who needs what when?
I’m excited this question has come up. It’s something each business owner should understand. Before we compare the two and determine… Read More
2019-09-18 14:49
Unraveling the Mystery of Social Media Insights
If your head starts to spin when a marketing conversation shifts to analyzing and insights on one of your favorite social media platforms, you… Read More
2019-09-16 15:00
We all know marketing done right is amazing. Done wrong, not so much. That’s why it’s so important to build your business on trust and the value you offer.
You build trust with… Read More
2019-09-11 12:00
Your website may have some issues if people aren’t visiting your website or aren’t staying long when they do. The problem could be your website isn’t giving visitors what t… Read More
2019-09-09 12:00
Creating a marketing plan is one of the best investments of time you can invest in your growing business. But for many flourishing businesses, cash flow issues brought on by “growing p… Read More
2019-09-04 12:00
Are you feeling like your blog is invisible on the Internet? Whether you write only occasionally or are committed to regularly adding new content, there are essential elements every blog sho… Read More
2019-09-02 12:00
Fat fingers unite! Facebook and Instagram have done it again. A good thing too!
If you’re on my newsletter list, this will look a bit familiar. But I thought it’s good enough st… Read More
2019-08-28 12:00
Time and time again, I read woeful posts on discussion groups or on social media from business professionals who feel as if they are beating their heads against the wall with their content m… Read More
2019-08-21 21:20
For most professional speakers and coaches, an active Facebook Page is an essential piece of your overall content marketing strategy. While we do want to be active on our profile (because I… Read More
2019-08-19 13:00
You know that feeling you get in your gut when you’re talking to a prospective client who sounds like they would be a great fit, but something just doesn’t feel right? Or wh… Read More
2019-08-14 12:00
“Social Media is the future of communication, a countless array of Internet based tools and platforms that increase and enhance the sharing of information.” Social Media Defined… Read More
2019-08-12 12:00
Let me tell you. I have been working “virtually” since before Google was a thing. Cross my heart! Though you probably can’t tell by my youthful, girlish looks, I was provid… Read More
2019-08-07 12:00
Social media is a huge part of most savvy business professional’s online presence and relationship building practices. Once used “in addition to” the more traditional marke… Read More
2019-08-05 12:00
You might be saying … what? Another post about PR? My answer would be yes! A well-thought out and executed Public Relations plan can go a long way toward helping a business reach more… Read More
2019-07-29 12:00
It happens to everyone at some point. You get sick, someone in your family gets sick, you have a power failure, a broken computer, or something completely unexpected throws you for a loop an… Read More
2019-07-22 12:00
Business survival may differ from ‘personal survival,” (there are no canned rations or underground bunkers involved) yet it is still a critical piece of our longevity. Here are e… Read More
2019-07-17 12:00
I wrote a blog post a couple of years ago about 15 random things NOT to do on social media. It must have ht a nerve for many, because it has been my most popular blog post ever, and was also… Read More
2019-07-15 12:00
Running a business today often feels like mission impossible – trying to accomplish more while facing enormous challenges along the way. It’s not easy, but in order to succeed, y… Read More
2019-07-08 12:00
We know blogging takes time and commitment. It takes time to come up with quality content and fresh ideas, and it takes commitment to post on a regular basis. Sometimes, it may even seem lik… Read More
2019-06-26 12:00
Every day our inboxes are flooded with information, sales pitches, newsletters and more. This clutter makes those of us who use email marketing to reach our clients realize just how much noi… Read More
2019-06-05 15:38
Welcome to June—the official start of summer in North America.
Kids will soon be out of school for the year, and many of the people you know and love are looking forward to vacation… Read More
2019-06-03 05:00
When I mention PR and Marketing, I get the typical … “What do you mean Public Relations? What’s that? Is it something I need?”
Well … yeah, you do. If you pa… Read More
2019-05-30 23:51
Even though the world is obsessed with podcasts and videos and social media, email marketing is still one of the most effective ways to promote your services as a professional speaker or coa… Read More
2019-05-24 15:43
Whether you’re doing it intentionally or not, right now, at this very moment, you’re branding yourself.
Your actions and the way you present yourself to the world are creating a… Read More
2019-05-20 16:30
Yes the permalink says “How to Make Next Summer More Restful!,” but Summer is just around the corner, so instead of talking about how to have a more restful summer after th… Read More
2019-05-15 16:11
With emails, texts, social media notifications, and the general looming sense of FOMO (fear of missing out) we experience when we’re away from our phones, our workday is riddled with i… Read More
2019-05-09 21:03
Most of us who are in business for ourselves fall into the same trap; we’re “too busy” working in our businesses to work on our businesses, doing silly things like marketin… Read More
2019-05-06 08:00
What comes to mind when others think of you and your business? When they reflect back on doing business with you, or their association or interaction with you, does the word integrity come t… Read More
2019-05-01 16:55
It’s amazing to think back to my early days as a business owner when a fax machine was a required piece of office equipment. Can we even clearly remember a time before smart phones and… Read More
2019-04-25 18:43
The most recognizable brands in the world are beloved because their customers trust them and, as a result, are loyal to them. Businesses like McDonald’s, Starbucks and Apple are what t… Read More
2019-04-17 15:13
In the year 2000, the average attention span of a human being was 12 seconds. As of September 2018, that average had fallen to 8 seconds.
Scientists have determined the average goldfish has… Read More
2019-04-10 17:24
As a speaker or coach, your clients and potential clients are quite literally investing in your personality as much as they are in the information you can bring to them. And, I suppose, the… Read More
2019-04-08 05:00
If you are honest with yourself as a business owner, you’ll admit you’re doing what you do because you want to earn a living. You want to be able to support yourself and you… Read More
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