2024-04-18 14:15
Most people have a love/hate relationship with change. Sometimes we welcome it, and sometimes we dread it. When beloved brands change, customer reactions can vary depending on the ex… Read More
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Phase 3 Marketing And Communications - Thinking Blog
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Phase 3 is a full-service agency, print production powerhouse, and branded merchandise company in one.
Our mission is to simplify life for marketers, by delivering the most-needed marketing services in-house, under one roof.
From traditional agency services, like creative, public relations and media, to print production, fabrication, and promotional products, we activate brands—so our clients can spend more time connecting with customers and less time wrangling external resources.
2024-04-17 14:45
We are thrilled to announce we've been named to Wide-Format Impressions’ 2023 Wide-Format 150, moving up from the previous years to the #32 ranking. The sixth annual… Read More
2024-04-11 13:54
USBC came to Phase 3 with what they perceived to be a PR problem; their membership numbers were declining, due in part to a small but vocal group of bowlers who were publicly q… Read More
2024-04-10 20:20
We are excited to have been named to Print+Promo Marketing Magazine’s 2023 Top Distributors List again, moving up from the previous years to the #40 ranking. The third an… Read More
2024-04-04 13:53
If you're a business owner or leader in the residential building materials sector, the brand team at Phase 3 understands how competitive and busy the market is right now. So far in 2… Read More
2024-03-29 12:59
Waterton Residential engaged Phase 3 to rebrand an expansive 1000-unit apartment community on the southeast edge of Nashville. Wanting to elevate the brand and improve the properties r… Read More
2024-03-28 17:51
The hospitality industry is booming because Americans are eating out more than ever. The 2024 State of the Restaurant Industry report from The National Restaurant Association forecas… Read More
2024-03-21 14:30
The primary objective of marketing is to drive tangible business outcomes in both the short term and the long term. An integrated marketing strategy that combines the strengths of di… Read More
2024-03-07 15:29
Believe it or not, it's been 24 years since the turn of the century. While every business leader stressed how Y2K would crash their computer systems, B2B marketing leaders relied hea… Read More
2024-02-29 17:28
One of the basic rules of successful real estate marketing is to know your target audience. By understanding the challenges, likes, dislikes, and goals of the people most likely to b… Read More
2024-02-22 15:00
"Phygital" is a new mash-up that combines the words "physical" and "digital." It refers to blending physical and digital elements in various aspects of life. For example, shopping fo… Read More
2024-02-15 15:00
Our recent post about environmental graphic design (EGD for short) was just the tip of the iceberg. EGD is a discipline that integrates various design elements, including signage, gr… Read More
2024-02-07 18:29
Did you know that March 1 is more than just a date on the calendar this year? March 1, 2024, is National Employee Appreciation Day. It’s an excellent opportunity to strengthen… Read More
2024-02-01 15:00
It's time for our annual roundup of trends and predictions for the coming year. We've gathered our experts to get their points of view and created a list of trends to share with you… Read More
2024-01-31 19:55
It's that time again! We are thrilled to announce that we’ve been named to the 2023 Printing Impressions 300, moving up from the previous years to the #125 ranking. The… Read More
2024-01-25 16:00
As we begin 2024, the good news is that it seems we’ve managed to avoid a recession. In fact, the CBO projects our economy to grow 1.5% in 2024; which while positive is still a… Read More
2024-01-18 17:38
2023 was the year of artificial intelligence (AI). In a study of more than 2,400 business leaders, Twilio found that 88% of businesses already use AI in their marketing, and… Read More
2024-01-11 16:56
In April 2022, we published a blog about consumer brand expectations. The blog touched on recent global events, like the pandemic, and how they have influenced purchasing beh… Read More
2024-01-05 19:42
Contrary to popular belief, there are plenty of reasons to go to the mall. Despite the convenience and accessibility of online shopping, many consumers still shop in physical stores. I… Read More
2023-12-21 15:00
Digital Media Targeting 101: The Precision Of Digital Media Targeting & Hitting Your Marketing Goals
2023-12-07 16:07
Here's an analogy. Think of your digital marketing and sales budget as an arrow and your marketing and sales goals as a bullseye. Your goal is to shoot that arrow straight and true s… Read More
2023-11-30 17:36
The branded merchandise industry, also referred to as promotional products, is booming. The Advertising Specialty Institute reported a full recovery to pre-pandemic revenue levels in… Read More
2023-11-16 15:00
Let’s start off with a quiz. Is this you? Check all that apply.
You have an extensive collection of marketing collateral (brochures, product sheets, or spec sheets) cl… Read More
2023-11-09 15:00
Ensuring that your website resonates with your target audience and provides a "user-first" experience is paramount for the success of businesses in any industry. Your website… Read More
2023-11-02 14:00
If you Google "Is print dead?", you'll see a huge list of blogs and articles answering the question in various ways, dating back more than 20 years. Some say yes, some say no… Read More
2023-10-26 14:00
Social media has become a significant part of many companies’ marketing strategy. The average business allocates about 24% of its marketing budget to social media. Mast… Read More
2023-10-19 14:00
Sustainability isn't a passing trend. Every business in every industry must do its part to preserve the environment by investing in equipment, technology, and processes that… Read More
2023-10-12 14:00
As of 2023, there are approximately 4.89 billion social media users worldwide. That's an almost 95.6% increase since 2017. Social media platforms have revolutionized communic… Read More
2023-10-05 14:00
In a recent post, we outlined how and why brand guidelines are critical to maintaining a strong and healthy brand. Here's an excerpt:
Read More
2023-09-28 14:00
It’s that time of year -- time to start planning for 2024. One of those important tasks to start now is building your 2024 media strategy. Media planning is a crucial a… Read More
2023-09-21 14:00
What do your weekly team meetings, swag from your yearly leadership conference, and the bulletin board in your lunchroom all have in common? They are all internal communicati… Read More
2023-09-14 14:00
What do Jeep Wrangler, Diet Coke, and FedEx Home Delivery have in common? They are all successful sub-brands. Each sub-brand has its own customer base and unique set of featu… Read More
2023-09-07 18:43
Imagine you are a marketing manager for a software company. You're attending an industry trade show where you plan to give away promotional products to booth visitors. You wa… Read More
2023-08-31 14:00
At the beginning of 2020, before the world turned upside down, we published a blog discussing what we believe was the secret to successfully connecting with customers. This "… Read More
2023-08-24 14:00
When you hear the word "brand," you may think of large mega-brands like Apple, Coca-Cola, or Nike. But in reality, every organization, no matter the size, has a brand. A solo… Read More
2023-08-17 14:00
Since opening their US manufacturing facility seven years ago, Belgian-based Beauflor was struggling to define their own unique identity for American consumers and reta… Read More
2023-08-10 14:00
Norfolk Southern approached Phase 3 seeking assistance in organizing a special holiday incentives program for their dedicated craft employees who work tirelessly on the… Read More
2023-08-03 14:00
Have you seen Google's annual "Year in Search" videos? Google releases these videos at the end of each year. They are a compilation of the year's most popular search queries… Read More
2023-07-27 18:52
If you've been responsible for your company's holiday gifting strategy for the last few trips around the sun, you've probably noticed the marked increase in emerging options… Read More
2023-07-27 14:00
“Someone is sitting in the shade today because a tree was planted a long time ago.” - Warren Buffett
A new year is only a few months away. Now is the time to sta… Read More
2023-07-20 15:39
As co-founder and president, Ken Holsclaw's goal for Phase 3 has always been to provide clients with complete marketing solutions, from ideation to execution, in-house under… Read More
2023-07-14 14:00
As a child, do you remember how exciting it was to receive mail addressed to you? Maybe it was an invitation to a friend's birthday party or a magazine. But it was for you, n… Read More
2023-07-12 14:00
For the first time, we’re excited to share that we’ve landed on Print+Promo Marketing Magazine’s 2022 Top Distributors list. Last year’s standings feature t… Read More
2023-07-06 14:00
2023-06-29 14:00
Have you ever walked into a restaurant, expecting a casual dinner but immediately feeling underdressed and in the wrong place because the atmosphere was more formal than you… Read More
2023-06-22 14:00
Web designer Jeffrey Zeldman once said, "90 percent of design is typography. And the other 90 percent is whitespace." In any design project, digital or traditional, every des… Read More
2023-06-15 14:00
Our clients often ask, “What can Phase 3, a marketing and communications company, do for me?” Well, the answer is in the question. As your marketing partner, we w… Read More
2023-06-08 19:56
What do the words Google, Xerox, Uber, and Photoshop have in common? They are all brand names that have become so ingrained into modern culture that they are also verbs. In o… Read More
2023-06-06 14:00
After Phase 3 successfully rebranded Georgia Department of Early Care and Learning’s corporate, GA DECAL was so pleased with the results that they soon reached ou… Read More
2023-06-02 15:01
NOTE: This article is an update of this article originally published in 2020.
If only we had a nickel (or a dime) for every new client that's told us they've felt nickel-an… Read More
2023-05-25 14:00
Even as our attention moves increasingly to the screens in our hands, the business case for large-format printing is still valid at certain points of contact. For example, if… Read More
2023-05-11 15:38
When you open a new brick-and-mortar business location, one of the most important projects you'll need to do is create and install exterior signage. This may seem obvious but… Read More
2023-05-04 14:00
In many companies, there is a natural push-and-pull between the sales and marketing departments. This is because their functions are deeply interconnected. Yet when revenues… Read More
2023-04-27 14:20
In the online dating world, we create a profile that we hope will attract the right match for us. We include our physical characteristics, profession, likes, dislikes, goals… Read More
2023-04-20 14:00
We are thrilled to announce that we’ve been named to The 2022 Wide-format Impressions 150, landing the 37th spot on the trade publication’s most recent annual ran… Read More
2023-04-13 14:00
We use artificial intelligence (AI) technology every day. We use it when we tell Alexa to play a song. We use it when we scroll through our Netflix account's "You might like… Read More
2023-04-07 14:00
Recently we attended the Advertising Specialty Institute Show to learn about the new trends in the industry and to gather ideas for client campaigns. We met with vendor… Read More
2023-04-04 14:00
Midrex Technologies, Inc. looked to Phase 3 to manage their social media presence and introduce fresh ideas to grow their existing audience on LinkedIn, Facebook and Tw… Read More
2023-03-30 14:00
ATLANTA (March 2023) – Phase 3 Marketing and Communications, an integrated marketing services company, has been named to Atlanta Business Chronicle’s annual list… Read More
2023-03-28 14:00
Phase 3 was tasked with establishing an active and interactive social media presence on Instagram and Facebook for Hampton Station, as well as grow followers and engage… Read More
2023-03-27 20:55
2023-03-23 17:41
One thing becomes clear when you google “brand positioning”: there’s a lot of confusion—even among marketers—about what it means and how (and by… Read More
2023-03-21 14:00
Hansgrohe, headquartered in Schiltach, Germany, sought to expand their partnership with Phase 3 to seamlessly transition the management of t… Read More
2023-03-16 16:36
Social media can be a minefield for brands that don't pay attention to the world around them. A case in point is the backlash Tarte Cosmetics recently experienced when they s… Read More
2023-03-10 21:36
Are you a college sports fan? If you are, you may have heard that the University of Georgia recently spent $80 million on renovating and branding its facilities. The renovations incl… Read More
2023-03-07 16:30
Partnering with real estate firm CASTO for the first time, Phase 3 provided naming and branding for the first luxury, multi-family community in Snellville, GA Read More
2023-03-03 14:49
Recently, Phase 3 asked five dog influencers (or dogs with their own social media accounts, to be more precise) to promote the new DogShower product for Hansgrohe, a luxury kitchen… Read More
2023-02-28 21:36
Phase 3 provided Landis+Gyr’s annual user conference, Exchange 2022, with engaging on-site hotel graphics that were printed and installed throughout the Hilton Bo… Read More
2023-02-24 15:15
ATLANTA – Phase 3 Marketing and Communications, an integrated marketing services company, has been named to the 2022 Printing Impressions 300. The 39th annual list compiled b… Read More
2023-02-23 20:14
Recently, the Wide Format Impressions’ 2022 Innovators Issue was released, highlighting several wide-format printers that they considered to be innovators. They believe these… Read More
2023-02-16 15:15
"Your brand is the single most important investment you can make in your business."
- Steve Forbes
"You can’t build a reputation on what you are going to do."
- Henry Ford… Read More
Phase 3 Marketing And Communication Names Andrew Muser Vice President, National & Strategic Accounts
2023-02-10 18:18
ATLANTA (Feb. 10, 2023) – Phase 3 Marketing and Communications, an integrated marketing services company, announces the addition of Andrew Muser as Vice President of National… Read More
2023-02-09 15:17
Your business is unique. Your products are one-of-a-kind. You are proud of the brand you’ve built. So, why would you use cookie-cutter displays, environmental assets, event m… Read More
2023-02-02 15:15
Did you know that our average attention span these days is 8.25 seconds? The length of time varies, of course, depending on your age, environment, and the type of activity you are… Read More
2023-01-26 19:55
If your Human Resources department is struggling with the dual challenges of retaining employees and facing hiring freezes in 2023, may we suggest you look inward to stand out. As… Read More
2023-01-20 19:09
ATLANTA, Ga. – Phase 3 Marketing and Communications, an integrated marketing services company, is recognized as a top branding agency in January 2023. Leading agencies receiv… Read More
2023-01-16 20:51
We’re going to start this article by taking you back to high school chemistry class. Do you remember learning about sublimation? No? Well, just in case chemistry wasn’t… Read More
2023-01-06 18:15
“The manner of giving is worth more than the gift.” -- Pierre Corneille, poet
These wise words apply to businesses as well. While the holidays are prime time for c… Read More
2022-12-14 15:45
What do you think of when you hear the word "brand"? Do you think of your company's logo, website, or mascot? Maybe you think of another famous logo like the Nike swoosh or App… Read More
2022-12-08 19:45
Here's a question for you. Would you build your only warehouse or storefront on land you did not own? In most cases, the answer would be no. So why would you build your only di… Read More
2022-12-01 20:45
Did you know that the world's first trade show was called The Great Exhibition and made its debut in England in 1851? Queen Victoria hosted this event to show off new products… Read More
2022-11-17 18:57
Undoubtedly, 2022 has been an interesting year for most businesses. On the positive side, COVID cases decreased, and consumer spending increased. On the not-so-positive side, l… Read More
2022-11-10 16:18
It's a miracle! The year is coming to an end, and you realize you have money left in your marketing budget. You have no idea how it happened but now is not the time to worry ab… Read More
2022-10-28 14:45
Do you know that nightmare where your holiday retail display kits are missing the critical window banner that was supposed to draw in foot traffic? Or the one where your LTO po… Read More
2022-10-26 16:02
ATLANTA (Oct. 25, 2022) – Phase 3 Marketing and Communications, an integrated services company providing solutions across the print and marketing spectrum, has been featu… Read More
2022-10-19 19:24
ATLANTA (Oct. 19, 2022) – Phase 3 Marketing and Communications, an integrated marketing services company providing solutions across the print and marketing spectrum, has been n… Read More
2022-10-13 15:06
The holidays are fast approaching, and the time is right now to start thinking about employee and customer gifts. Do not wait. This year's supply chain issues will delay the production… Read More
2022-09-21 19:28
In a fun collaboration with Idlewild, Phase 3 had the opportunity to create an interactive experience inspired by the hit FX show - Atlanta. Read More
2022-09-09 19:00
Vision Hospitality Group engaged Phase 3 to brand AC Hotel by Marriott’s exclusive rooftop bar, the first and only of its kind on Atlanta's Perimeter - Bar Peri… Read More
2022-09-07 17:55
The summer is barely over, and the Halloween decorations have already hit store shelves. If you are a business owner or executive, it's time to think seriously about the holidays. Th… Read More
2022-08-26 15:10
Have you ever passed by a storefront because you didn’t see the sign? Or walked into a shop just because the signage caught your eye? Chances are you’ve done both. A 2021… Read More
2022-08-22 15:33
The Charlotte Business Journal has ranked Phase 3 Marketing and Communications’ Charlotte office in two recent lists – Charlotte's largest digital advertising and marketi… Read More
2022-08-18 19:48
ATLANTA (August 11, 2022) – Phase 3 Marketing and Communications, an integrated marketing services company, has been named one of Clutch's Top B2B companies in Georgia for 2022… Read More
2022-08-12 15:56
When you Google "Reasons why marketing campaigns fail," you get hundreds of links to websites and blogs that list various reasons why your marketing campaign failed. Some of them inc… Read More
2022-08-04 13:35
As we return to shopping in physical stores, the importance of a memorable customer experience remains clear. Positive in-store experiences are an investment; the potential payoff is… Read More
2022-07-22 14:48
2022-07-13 19:30
2022-06-23 16:42
If you are a smart business leader, you recognize that sometimes you need help from an expert. Finding a great strategic partner to help you build your brand is one of those crucial ti… Read More
2022-06-17 19:21
Instagram has rolled out several features to better connect brands to customers. Phase 3 can help you identify the ones that will generate awareness and engagement Read More
2022-06-07 19:50
For decades, trade shows have remained an important marketing and publicity avenue for all businesses. These events offer venues where your company takes the opportunity to interact on… Read More
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