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India has a rich diversity in flora and fauna with different types of climates creating varied palate of flavours. Because of this diversity, the need arises to serve a diverse population with different cooking and eating preferences. Considered to be a young country, where over 60% of the population is under the age of 30, the modern Indian doesn’t hesitate to experiment with his traditional eating habits. The demand for traditional as well as regional Indian tastes seems to be high along with global flavours. Changing lifestyles, increasing health awareness, coupled with government reforms are fuelling growth in the food sector forcing major drivers to expand and innovate. Quick service restaurants and multi-cuisine restaurants are playing a crucial role in promoting global as well as local flavours. And as a direct result of this activity, businesses of the food-service industry are fueling innovations in the flavour industry. India’s processed food market was approximately $260 billion in 2015, registering around 8% growth every year. And the flavour market is approximately US$300 million, registering around an average of 10%. Accordingly, the demand for bakery flavours, reduced sugar, sodium-free, natural, high-fibre food flavours are on the rise. The flavour industry needs to be flexible and fully aware of the new trends and be ready with technology-driven flavour solutions. Nowadays, consumers are more aware of what goes into their plate and also have high expectations about sustainable sourcing ingredients. As a result, today brands need to be transparent and maintain traceability if they aim to build trust and provide vital elements of food safety to their customers. A drastic shift in consumer demand and a highly competitive market in terms of price and services is forcing food flavour manufacturers and suppliers to be more innovative-driven. If they really want to succeed in this intensely competitive market, they need to continuously introduce new, captive & inclusive flavours that are unique and can’t be copied. Of course, cost control will always play a major role to maintain a leading position in this sector. Adaptability to emerging technologies and the ability to function with a worldwide reach are crucial elements for being a successful flavour house.
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Cardamom: The Flavour Of Elegance
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Taste Of Traditions
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Flavourings In Baked Goods
Ever since Mankind chose to grind his grain surplus into the easier to consume seed flour the bakery industry was born. A wide variety of products were developed, and it’s quite simple… Read More

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Indian Food Flavour Manufacturers & Suppliers - Trends & Insights

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