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Rebrand Of The Week

Tags: diet

Fortunately, I am of a shape and size that means I don’t have to worry about weight. A good job, too, as there are a bewildering range of diets on offer. Which to choose?

I have always thought Weight Watchers was a rather odd name for a diet company, conjuring up an image of someone sitting on a sofa stuffing their face and watching the avoirdupois pile on. Perhaps I have got it wrong but even the company seem now to have had second thoughts about the name.

In an attempt to get hip (remember those?) and trendy, they have abandoned worrying about weight, like many of their frustrated dieters, and slimmed down to just WW.

At last, a diet that has worked overnight!

It is sobering to think that those who enjoyed the dubious delights of Club 18 – 30 in its prime are now old enough to sign up to be Saga louts on  package holidays retailed to the over-50s.

Perhaps it should come as no surprise then that having failed to find a buyer for what was once marketed as offering sun, sea and sex, Thomas Cook have decided that it no longer fits with its new, responsible image and closed the operation down.

Still, it is good to see that the spirit of 18 – 30 still lives on.



This post first appeared on Windowthroughtime | A Wry View Of Life For The World-weary, please read the originial post: here

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Rebrand Of The Week

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