The marketing techniques are like tools DIY: not all are good for everything, but many have multiple functions and each corresponds to a task. And as would happen with a professional repairman, buy youtube views marketers should have a wide variety of resources to deal with different situations.
For that reason, I want to propose a review of 10 Marketing techniques that can serve us for the same goal: to sell more within your marketing plan . Using one or the other will depend on the characteristics of the brand, the target audience and the competition, as well as the phase of the conversion funnel in which the users are located. Let’s go there!
- Do you want to know the steps necessary to succeed with your marketing? Click here and download the list of “How to create your Digital Marketing Campaigns (in 20 steps)”
10 marketing techniques to sell more
1) Local marketing
In general, the users trust more in the small surfaces, since they believe that they offer products of greater quality and a more personalized treatment.
Even if your company does not depend on the location to sell, take advantage of these values of “small business” is a good marketing technique . The key is to think of your potential clients as individuals and not just as users, and to offer them the most personalized experience possible.
2) Video marketing
According to a recent Hubspot study , 81% of brands are already doing video marketing . It’s a great way to connect with a young audience and communicate your brand values directly and emotionally.
There are several ways to incorporate video marketing into your content strategy , both through more careful production pieces and live videos that show the most human side of the brand. We can also take into account the social video, that is, videos specially designed for social networks.
3) Amazon Advertising
When planning your pay per click advertising , dare to go beyond Google Ads and Facebook! The advertising solution Amazon allows both to reach users within the largest shopping portal in the world and leverage their information to connect with them elsewhere. In addition, the data indicate that this solution will continue to grow and take the ground to the giants of advertising during the coming years.
4) Google Ads
Google Ads is an essential tool for the marketer of today. It is a supercomplete solution, which allows you to create a wide variety of campaign types (from search ads to remarketing display ) and customize the options to the maximum to get the best results.
If you want to optimize your advertising in Google Ads from there, my recommendation is that you focus on improving the quality level of your ads. This metric depends on three factors:
- Relevance of the keyword
- Expected clickthrough rate
- Quality of the landing page
The better the valuation, the lower the cost per click.
5) Sponsorship of events
If you want to sell more , the first step is to be more present in the minds of consumers. The event sponsorship is a great way to get your brand and associate the values of the event (eg, sports or solidarity).
Another advantage of this marketing technique is that it allows you to have presence in a specific location without the need of a physical store.
6) Content Marketing
YouTube videos, GIFs, Buzzfeed articles … internet is built on content. They are a fundamental element to communicate with your target audience and to structure your marketing strategy around them, especially in the initial stages of the conversion funnel.
Although the contents do not serve to generate direct conversions, they have a very important role when it comes to growing your base of potential clients. If you generate a content of value for users, you will attract traffic to your page, generate brand awareness and position yourself as an expert in your sector.
7) Marketing of referrals
Referral marketing is one of the most interesting online marketing techniques , but it is also among the most undervalued.
Naturally, people tend to recommend products or services to their friends and family. Referral marketing takes advantage of this tendency to direct opinions in their favor, either by increasing the volume of them or by trying to make the tone as positive as possible.
8) Email marketing
Did you know that … 91% of consumers read their email every day?
The email marketing is a tool extremely versatile , as it allows us to tailor communication to the characteristics of the recipient and the particular time of the buying cycle in which it is located. Thus, we can use it to lead nurturing with a user who has just joined our database, send promotions and personalized discounts or remarket with people who have left an abandoned shopping cart.
9) Instagram Marketing
An impressive 65% of Instagram users use their feed to find inspiration when buying online . So if you are looking for marketing techniques to sell more, you can not overlook this social network.
Thanks to its great growth in recent years, Instagram is reaching more and more demographic segments. As with other social networks, having a solid presence on Instagram requires time and dedication, but in return it can be a very valuable boost to your conversions.
10) Facebook Ads
Last (but not least!) We have the star tool in social ads : Facebook Ads . Despite its name, it is worth remembering that this tool serves to launch ads on Facebook and Instagram.
Facebook Ads allows you to segment your ads like no other platform: location, age, interests, life events, behaviors … in short, a lot of options to allow you to hit the target of your ideal audience. In addition, you also have the option to create similar and public remarketing audiences .
If we add the endless formats and objectives, we have a very powerful online marketing platform to promote our brand.
The post 10 marketing techniques to sell more appeared first on Latest Mailing Database.
