Triple threat or Triple treat? That might be a proofreading concern. But right now, it’s more than that. It’s a real question: Which one describes a great CRM system?

Both do, actually.

Triple threat, like the high school athlete who gets the MVP award in football, basketball, and track.

Triple treat, like an ice cream cone with a scoop each of butter pecan, chocolate, and toasted coconut. (I hope you’re not on a diet – that sentence probably contains about 500 calories!)

One contributes to winning seasons. The other makes everybody happier.

How so, you ask? Let’s look at the power – and delight -- of CRM for your operations, your decision-making, and your team collaboration.