Launching a Business is no small task. No matter how big an idea you think you have, it still takes a lot of work and a ton of cash. Enter DRAGONS’ DEN, where aspiring entrepreneurs pitch their business concepts and products to a panel of Canadian business moguls who have the cash and the know-how to make it happen. It takes more than passion to convince these boardroom barons that an idea is worth their investment. The Dragons are ruthless and rightly so - it's their own personal money on the line.