The Ks Lash and Beauty Bar owner of Buckley Washington found me in the veteran-owned business directory and called me about doing SEO for her new business. She had started a website on one of the monthly services but wasn’t happy with it, so we did a re-design using WordPress & Elementor. After the new website was up, we ran a complete site audit.
On-page optimization, of course, was completed when developing the new site. We optimized Google Business Profile and social media profiles. The next step was getting the Local Citations, backlinks, and blog content.
Starting Stats:
Website by: Larry O Miller, SEO After Coffee
URL Age: 1.3 years
Google My Business: Verified by Owner
SEO at startup: None
Google 3-Pack – No Listing (Not on google map)
Google Page Ranking – Page 16 on Desktop Search (Organic Search Terms)
The Challenge
The owner wanted to bring more customers in for her eyelash extension services and Sugar Waxing from the salon website. (more services added since). She requested a redesign of the website, so we performed that first. The domain name was over 1-year old. However, no one had started SEO.
The Solution
Local SEO
We started by increasing their local target market with Local Citations, Keywords, Content Writing, Social Media activity, and links. We reached out to a real customer base to increase engagement.
Google Business Profile
Statically updating Google Business Profile was needed. Our agency optimized the listing, trained personnel on some things they could do to help with the optimization. Optimization helped with ranking and to reach out to prospective clients online.
Content Creation
The Content Manager added several pages to their website with unique content that detailed what the salon had to offer in the beauty industry. By utilizing targeted keywords, we could drive more traffic to their website. A Landing page was developed for another area of Washington state.
Results
- Case Study started: 13 March 2021.
- Increased web traffic results by 143% due to an increase in unique content available (Google Analytics)
- Developed a digital marketing strategy that was more focused on the key demographics of the business.
- Enhanced their Google Business Profile listing to better engage with potential customers.
- Ranked in 30 mile area towns. (All 1st Page Rankings)
- Total Months: 9 (On-going Client)
Case Study: Prepared by Larry O Miller for SEO After Coffee. Files, Screenshots, etc., on file.
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