Sony has revealed a new global PS5 ad spot, highlighting the key next-gen features of the console and its Dualsense controller. The ad was first leaked earlier today and then swiftly taken down. Check it out below:

Alongside the video, Sony’s Mary Yee (VP, Global Marketing) has also released a new blog post talking about the new features of PlayStation 5 that are at the center of the next-gen experience. We’ve known about the features for a while now, which are:

• Adaptive Triggers
• Haptic Feedback
• Tempest 3D Audio

Several developers including Insomniac Games, Arkane Studios and Guerrilla Games have also chimed in to reveal how they’re using the Dualsense’s features for increased immersion in gameplay.

Spider-Man: Miles Morales DualSense Features

“The haptic feedback precision allows us to do all sorts of new things. In Marvel’s Spider-Man: Miles Morales, we’ll be hinting to players which direction attacks are coming from by providing haptic feedback from the appropriate direction on the DualSense wireless controller.”

It’s interesting to note how Insomniac suggests that haptic feedback will be directional on the controller.

“What does it feel like to use Miles’s stealth ability? How does a Venom Blast feel? Because of the high resolution of the DualSense wireless controller’s haptics system, we can really push the dimensionality of the feedback. For instance, as you hold down Square to do a Venom Punch, you feel Spider-Man’s bio-electricity crackle across from the left side of the controller, culminating in the right side on impact.” –Brian Horton // Creative Director, Marvel’s Spider-Man: Miles Morales

Demon’s Souls (Remake) DualSense Features

“With the DualSense wireless controller and the power of haptics, we can make the combat [in Demon’s Souls] feel grittier, darker, and deadlier. Now you feel every blow as you strike down your enemies and cast each spell. You’ll experience the force of a titanic boss’ attack as you pull off a well-timed guard. Metal strikes metal when your foes block your attacks or you block theirs. That extra sensory feedback through the controller allows you to know your attack hit home and your perfectly-timed parry was a success, so you can react faster and more decisively.”

“We can also turn the simple act of pulling a lever to open a gate into a sensory experience. This is something that rumble could never do. It could never replicate the feeling of metal striking metal or fire crackling in your hand as you conjure magic. Haptics [are] integral to the experience, to immersing the player in the world and adding to the gameplay. The visual, aural, and tactile working together takes this new generation of gaming into the future.” — Gavin Moore // Creative Director, SIE Japan Studio

Gran Turismo 7 DualSense Features

“I think the most effective use of the adaptive trigger [in Gran Turismo 7] is for representing the operation of the antilock brake system (ABS) while braking. A typical ABS releases brake pressure intermittently while the driver applies pressure to the pedal. The adaptive trigger is suited for recreating this pedal feel, and it will allow the player to accurately feel and understand the relationship between the braking force they want and the tire’s grip.” – Kazunori Yamauchi // President, Polyphony Digital

You can read more about how other developers are using the Dualsense in the PlayStation blog post. With the November launch window nearing, we should get to see PS5 ad promotion gear up. We’ve already known for a while that we’ll get an official tear-down of the console, and there are still some new features that are yet to be announced. The latest rumors indicate a late August/early September event likely.

Sony plans to release the PlayStation 5 (PS5) in Late 2020, possibly in November. As of now, Spider-Man: Miles Morales is the only confirmed PS5 launch title.