Sales Methodologies sit at the core of your sales strategy. Approach your target market audience with a plan in order to generate leads, turn leads into prospects and prospects into new customers.

Your ‘sales methodology’ is not the same thing as your ‘sales process’. A sales process is the outline of specific actions that your sales team will follow - essentially your ‘sales funnel’. A sales methodology is the framework by which different elements of your sales process are carried out. It is how you interact with potential clients - not when. They are separate, however, they will influence each other.

Here we will focus on methodologies. This will allow you to think about the approaches that are most applicable to your sales process and/or target market audience. Most of these techniques are focused on B2B businesses. You should consider operating multiple methodologies simultaneously. Think about who you are trying to reach and look at that in the context of what has and has not worked.