In business, perception is paramount. How your customers perceive your company is almost as important as the actual products or services you provide. It’s no surprise then that more and more companies are choosing to hit the reset button and rebrand themselves in an attempt to bolster sales and customer engagement. The only problem: rebranding costs time and money. Ironically, businesses that most need to rebrand often can’t afford to start over and craft a new image for themselves. The good news is, you can identify several crucial elements of rebranding –– so that when your company’s ready for a […]