Can you imagine the use of a medium like Virtual Reality (VR) to simulate an environment? Do you know how it feels using an advanced computer with this medium to place users inside an experience, rather than viewing a screen in front of you? Users are usually immersed and also interact with these 3D worlds.

There is a particular way it simulates the sense organs. Computers most times are being changed into gatekeepers to this unreal world. VR has some limits, especially to near-real experiences along with the availability of content and cheap computing power.

Virtual Reality Apps bring in a new language for storytelling. Unlike other zeitgeist-busting pieces of tech on the scene. VR has a unique form of narrative which includes the viewers. This results in different rules to learn, and also a trap to fall for.

Are you considering developing a VR application? These are eight steps to put into consideration so as to aid your production and business processes. These suggestions will help you understand how to use the VR correctly.

8 Steps To Put Into Consideration To Aid Your Business

1. Is My Brand, Product or Story Relatable to VR?

Mistakes people make in marketing is jumping on a bandwagon when the technology doesn’t suit their message. VR allows you to put yourself 360 degrees into a different world. If you want to explore comfortably and slowly. Exploring a product close in hand or eavesdropping on a fresh narrative could be perfect.

When you consider VR as appropriate, you pick the right projects. It could be difficult to gauge business managers.

It is important you choose wisely for your first project: begin with an audience or a venue that has dedication. You can also insert the technology into the daily human setting. This would allow people to see how it can assimilate quickly into their everyday human life.

2. This Isn’t a Film

Don’t assume you’re are watching a movie. Be sure not to make a mistake of thinking VR is a film. VR does not allow for the standard filmmaking techniques. There are no frames! Focus, cuts, pulling, grades and camera movement are all impossible or highly problematic. 100-year-old rules of traditional narrative won’t work.

Staffing a VR project appropriately helps or goes a long way. Getting VR correctly entails a variety of skill ad hard work sets–from strategy to design to digital. When you are an entrepreneur within your organization, you can get employees from all discipline at your workplace to participate. Technical aspects are usually very crucial. Also, the nature of storytelling could be of benefit from different perspectives.

3. Approach Live Action With Care

Is shooting with a stereoscopic camera a bad idea? It is not a bad idea, but it has own problems. Whatever you decide to shoot, is what you get stuck with.

The Oculus Rift was firstly aimed at different audiences. Call of Duty, Grand Theft Auto, and others allow you to move around in any direction that pleases you. uUsing a real-time rendering game engine is still the best way you can create a brilliant VR experience.

Using a game engine is particularly heightened with the release of the new Oculus Rift DK2, Oculus Rift DK2 is had head tracking, which means you can lean forward or backward and peer over or around. Shooting with cameras cannot help to utilize this but game engines can. Framestore has assisted in developing a hybrid technique which allows you to compose shot footage into a fully stereoscopic game engine called CGI. This is the perceived future of VR.

4. No Movement Unless Absolutely Necessary

The camera movement can only work when it’s controlled in an easy way and smooth way. It’s more difficult than you feel, this is because you can’t see your hands. Even though it’s aimed at gamers, 99% of existing games would make you feel nauseous within seconds.

More so, if you can see the direction you are going towards, in one way or the other this can improve the experience. Some walking devices that will be launched soon are in the early stages of development; Being safe is an issue when you’re blind to the real world.

5. High Performance Is Critical

When creating a 360-degree, interactive world, close to the photoreal quality, you need a sizeable computer grunt. For the Game of Thrones activation, machines were built which satisfied the needs of a smooth experience. If you want an experience that wouldn’t suffer any latency. When you look around to try to operate in 60 frames for each second and make sure you hit the 4K resolution at the least.

6. Use Video and Sound to Control the Direction of User Gaze

Are you sure your viewers are seeing the important things you want them to see? When you have a conversation that makes you turn your head, it could work, if you allow time for the turn.

7. Don’t Rush The Content

James Cameron who made Avatar had fewer cuts which had resemblance with Hollywood action blockbusters. The gravity was the same. This is so because an immersive stereoscopic 3-D will require viewers to enjoy scenes. Virtual Reality takes this to its highest level. If you’re in a place, not only that cutting would make no sense.

However, it can make your ability to look everywhere around and explore to discover. This increases tenfold. A recent VR experience, the public was allowed for 15 seconds at most to look around and feel relaxed in their new environment before kick-starting any narrative. All content in Virtual Reality has to be played out in a similar and realistic way.

8. Using 4-D Elements To Heighten the Experience

Real sensory hits to accompany your Virtual Reality headset can help to enhance a Virtual Reality experience. Smell, taste, wind machines and rumbling floors etc. can all bring impacts on a feeling of presence rather than absence.

This ultimate new medium will make some people get used to it. It is an unmeasurable level of immersion that requires final amounts of testing. During the era of the Game of Thrones project, the execution was rewritten around five to six times. Up to 10 different VR “virgins” were being tested in every day of the production, to see whether the narrative that was set out could be followed without any reasoning process.

This is a brave and bold step for marketers and content creators. Free form narrative interactivity needs a very careful thought in the event that it becomes an appropriate channel for passing messages; regardless of this if you have a story to tell, it’s a brilliant opportunity.

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