In an interview with Insights Success, the CEO and Founder of Eff Creative Group, LLC, Doron J. Fetman sheds light on the company’s cutting-edge strategies that help create and market the most innovative digital and consumer products. Doron shares his insights about the company’s core competencies and its future and also broadly discusses his overall journey as an entrepreneur. Considering these influential and inspirational aspects, Insights Success recognizes Doron as one of the Most Inspiring Entrepreneurs of 2019.

Below are highlights from the interview conducted between Doron and Insights Success:

Give a brief overview of your background and your role in Eff Creative Group. 

How do you diversify your solutions that appeal to your target audience? 

As an entrepreneur, whether you’re working on a project of your own or a client’s, you need to be able to offer an integrated solution that can succeed no matter the industry or vertical. Over the years, I have successfully launched different products in varied industries with the same go-to-market focus. I have always believed in a vertically integrated approach, where you are hands-on from the conception of a product to the design, development, marketing, and sales, thereby ensuring consistency and efficiency. I already know how to sell and market the product before we even develop it. No matter the target audience, this philosophy alongside developing innovative and Creative marketing tactics has led to optimal success.

Describe some of the vital attributes that every entrepreneur should possess. 

Aside from the obvious, every entrepreneur must possess the ability to delegate and trust their team. No one person is capable of doing everything alone.

What were the past experiences, achievements or lessons that shaped your journey? 

Growing up as a son of immigrants and watching my parents who were both hard working entrepreneurs gave me the work ethic that I have today. As an avid athlete growing up, my competitive nature and the ability to rely on teamwork have translated into me being the trusted and passionate leader that I am today.

What were some of the primal challenges and roadblocks that you faced during the initial phase of your journey?

One of the first challenges that I faced when I started my first business straight out of college was that being young, people didn’t take me seriously. I had to spend more time earning people’s trust and respect. Another important lesson I learned along the way was to not choose opportunistic partners. Focus on finding partners that add value and have the same work ethic and vision.

Where does Eff Creative Group see itself in the near future and how will you catalyze the change?

Eff Creative Group is well on its way to global expansion. Eff’s sister company in Singapore just celebrated 2 Asia Pacific Awards for bringing Eff’s global creative innovation to the Southeast Asian region. We continue to look for new opportunities in other parts of the world so we can expand into countries like the Middle East and Europe.

What is your advice for the emerging entrepreneurs? 

Don’t be greedy. It’s important to remember “A small piece of a big pie is better than a big piece of a small pie.” These are words to live by for any entrepreneur.

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