To better optimize inventories an intermediary adtech platform came into existence. SSP (Supply Side Platform) is an advanced technology platform that serves as a mediator between publishers… Read More

The journeys of online businesses have soon resulted in a concept called social commerce. With business owners vigilant to get their products and services to the masses, people have found d… Read More

With the aim to connect ad buyers with publishers worldwide, AdservME is the perfect self-serve platform that provides you with a bundle of options to build your ad campaign, control your au… Read More

The Importance of Creating Product Videos for Marketing The place where customers can be lured by social media marketing and the best way to engage your target customers is by videos. Vid… Read More

Using ADX with DFP DoubleClick for Publishers (DFP) is an ad management tool by Google in which the publishers are allowed to set the priorities based on the advertising standards, wheth… Read More

Importance of Video Making in Digital Marketing Video Marketing has become the major trend in the field of marketing as it has got the eye for a lot of viewers and has a greater impact as… Read More

Vertical networks are specialized ad networks which work with publishers catering a specific niche. It is non-generalized, having low global reach but high reach on a target audience. It is… Read More

A niche website is a site that focuses on a particular subject matter or narrow group of people in a large market. It offers helpful & quality content that answers a set of questions or… Read More

Introduction to VR ad network Virtual reality is changing the way companies advertise, connect with customers,tell their stories resulting in creative and engaging content that viewers ac… Read More

Introduction to Crypto Ads It is becoming very challenging for cryptocurrency startups to promote their products or services. Trusted platforms like Google, Facebook, Linkedin, Twitter ha… Read More

What is Artificial Intelligence? Artificial Intelligence or AI is a branch of science that deals with making computer systems work autonomously, intelligently & in a self-sufficient… Read More

Introduction to audio ad network Though ads are mostly considered to be annoying but marketers admit that having a bit of sound can be better to engage readers in one ad among other bann… Read More

Industry Landscape: PPC Advertising PPC advertising continues to be one of the most sought after online advertising medium for advertisers and marketers who are looking for a better ROI o… Read More

Introduction to Acceptable Ad Exchange 300 Million people globally use some sort of ad blocking and up to 30% of visitors are using Ad Blocking extensions. The Acceptable Ads  are a… Read More

Native advertising is fast becoming the go-to advertising technology for many as it is bridging the gap between brand publishers and advertisers with its quality and scalability. Native adve… Read More

Overview of GDPR The General Data Protection Regulation (GDPR) is a set of legal framework that sets regulatory guidelines on how to process personal data of people residing across EU na… Read More

There are more than 440 million blogs in the world, and the number keeps on increasing as I am typing. Not to mention the ever-growing number of videos, podcasts and other content that&rsquo&hell…Read More

Launched not long back, in 2014, Earnify is known to be the best self serve native advertising platform available in the market that brings high-quality traffic to your landing pages, create… Read More

Native advertising is simply sponsored content placed on carefully chosen platforms in a manner that it seamlessly becomes a part of the site’s content without interrupting the user ex… Read More

Arbitrage continues to be the lifeline of a number of online and offline business. If you take a closer look at arbitrage– it exists everywhere be it in retail, insurance, real estate… Read More

The role of programmatic that has become a “peak” of advertising technologies so far continues to evolve. The programmatic market is snowballing. At the current pace of expanding… Read More

While I was going through some data on ad buying, I found that finance is one of the top categories when it comes to ad buying. However, there aren’t a lot of ad networks which are spe… Read More

Finance, investing, insurance and allied topics forms the premium segment of internet traffic when it comes to advertising or monetizing. Generally, this segment is considered premium due to… Read More

Earning money in present times in not so tough nowadays. In the age of digitalization, you can earn a lot through the internet- from the web or online. If you are a content creator or blogge… Read More

The future of Adtech depends greatly on optimizing ROI for advertisers and help publishers monetize their inventory at better rates. It is becoming important for technology companies and ad… Read More

What is Traffic Arbitrage: Web traffic arbitrage is a business model where you buy traffic at a lower cost, make those visitors land to your website and make money by placing ads on you… Read More

Health and wellness continues to be one of the premium segments with a good advertiser demand globally. This niche continues to be on the top for affiliate marketers and thus the competition… Read More

In order to understand the sell-side better, you should also be able to understand the buy-side. This will give you a more vivid picture of the entire ecosystem and thus your strategies of m… Read More

Push Notification Landscape The usage of smartphones have become more of a necessity now and that given, it has become easier and substantial to make use of mobile phones when advertising in… Read More

Video Advertising Landscape in UK The video advertising landscape in UK is in a decent shape despite brand-safety concerns, user experience issues and measurement gripes. Mobile phones accou… Read More

Video Advertising Landscape in Japan A very large number of companies have been investing heavily on video advertising because not only does it increase engagement but also helps capture the… Read More

Choosing the right ad platform can be extremely crucial for your blog or website. As the ad tech ecosystem continues to grow, there isn’t anyone ad network that can cater to the needs… Read More

Native advertising is fast becoming the go-to advertising technology for many as it is bridging the gap between brand publishers and advertisers with its quality and scalability. Native adve… Read More

A supply–side platform or sell–side platform (SSP) is a technology platform to enable web publishers and media owners to manage their advertising sp… Read More

What is Viewability- Viewability is nothing but a metric in digital advertising that addresses an ad’s opportunity to be seen by real humans i.e. it tracks ad impressions which ar… Read More

Media buying today has changed completely and is going through a roller coaster. As more sites are emerging everyday, the quality of a website is becoming more crucial for the media buyers t… Read More

According to eMarketer’s study, the digital video ad spent in US alone will reach to over 22 billion by 2021 ($15 billion currently).  Over the years, we have seen a growing inter… Read More

According to eMarketer’s study, the digital video ad spent in US alone will reach to over 22 billion by 2021 ($15 billion currently).  Over the years, we have seen a growing inter… Read More

According to eMarketer’s study, the digital video ad spent in US alone will reach to over 22 billion by 2021 ($15 billion currently).  Over the years, we have seen a growing inter… Read More

Push Notifications is a comparatively new method of monetizing websites and appear as small pop ups on the user’s screen, irrespective of whether the device being used is a personal co… Read More

iZooto helps publishers with audience building and driving user engagement using web push notifications. Over 15,000 marketers use iZooto to push over 10B notifications a month, making iZoot… Read More

Leo.Cash is a profitable push monetization platform for monetizing traffic of any category. Their specialists have provided all the necessary conditions for a quick and effective earning. Th… Read More

The Boston Globe, owned by the family of former Globe executive Stephen Tylor, was the leading daily newspaper of Boston when The New York Times acquired it in 1993. It was rumored that the… Read More

Native push notifications are a new and engaging way of reaching the target audience and getting more conversions. Push notifications ad network assure an incredible conversion rate and adv… Read More

Edugram is a leading CPA network for educational vertical which can monetize traffic on EDUBLOGS as they cover the entire range of educational services and gives its affiliates more opportu… Read More

The digital advertising industry was sized at $49.5 billion in 2014, and by 2019, it is expected to grow to over $100 billion. Digital advertising has been given such a rise primarily becaus… Read More

The digital ad spend in India is still stuck at 15%, while most other evolved markets rise it up to 40% because the advertising model in India is existentially broken and publishers and medi… Read More

As a publisher, you should optimize your ad stack to maximize revenue from your website. This is possible by tweaking your current ad setup based on your CPM data and also implement addition… Read More

In-app monetization is becoming one of the most crucial segment for media owners who are looking at online advertising as one of their major sources of ad revenue. The overall mobile ecosyst… Read More

Indonesia, South Korea, and the Philippines are amongst the world’s 10 biggest contributors of new ad dollars over the next three years, which also includes China and India says a blog… Read More

What are Push Notification Ads- Push notification is simply an alert message with an icon that appears in your client’s browser or a mobile device. It is the new kid on the block… Read More

Introduction Making decisions prior to having a clear image of which ads do better than the others and which do not, does not only make the decision making process easier, but also makes the… Read More

Advertising and marketing is quite an essential spectrum for any business, and in this age of internet, spreading word through the right digital campaigns is not only convenient but also qu… Read More

Over the past few years, we have seen a growing demand for high impact ad formats which promise brand visibility and better yield for advertisers. Rewarded videos, exit intent, in-view ads… Read More

Building your own ad network might sound a scary thing, but with the advancement of advertising technology and popularity of SAS platforms, a lot of companies are renting out their technolog… Read More

While overtime, the advent, and growth of technology has been called one of the best blessings for all of the benefits and aids that it provides, the same is a complete boon to the advertisi… Read More

Unity Ads serves as one of the best ad monetization solutions for mobile games from Unity Technologies that enables mobile game developers to monetize their entire player base through ads th… Read More

Chitika allows publishers to monetize their web traffic – no matter the size of their website or the volume of their traffic. Publishers of any size can get started with Chitika as lon… Read More

With the establishment of the fact that mobile advertising is more effective than most of the other advertising platforms, it is not hard to believe how pervasive it has become. It majorly o… Read More

Until recently, Google dominated the RTB landscape and took major advantages of the premium position that it had. They selected the very best inventory for themselves because the same was co… Read More

Founded in 2011, Revmob is one of the most efficiently working mobile ad network that specializes in user acquisition, brand promotion, and app monetization. It has a unique marketing platfo… Read More

Has it not become a trend to explore and experiment and break the conventions there are, to discover and invent? That has spread to all industries and sectors, and when the same fashion grew… Read More

Being in business is not easy, because one has to constantly keep up with their standards and  know the same of their competitors, to ensure they still rank on top. To know all of it is… Read More

The expanse of advertisements has made its effects far fetching and more impactful. With that, advertising has also increased and so has the number of ad servers. Ad servers are web based to… Read More

Everything remains pale and same, unless a little change is added to make it all better, new, and much more efficient because at the end of the day, is change not the only constant? With tha… Read More

A new system of App Push notification was started back in 2008, by Apple, when they had introduced iOS 3. The same went on to get adopted by Windows and Android. Push notification is basical… Read More

Social Media Marketing is the trendy way to market your brand on the social media pages. Social media marketing includes three most important things: – build your way, marketing… Read More

There are two types of traffic generation models for publishers. One is via search (aka organic) and the other is paid (buying traffic from various sources). While most of the publishers rel… Read More

In the age of the internet and such, communicating with your customers or readers is a necessity. You have to keep in mind, that there is a wide range of users, with different interests, loc… Read More

Over the years adtech has continued to grow and we have seen the rise of a number of technology companies to cater the growing demand of online advertising. With machine learning coming to t… Read More

Inview ad units are those which are in view of the visitors for some duration of time. Some examples of inview ad units can be sticky sidebar ads, sticky footer ads, rollover ads, etc. These… Read More

There are a lot of publishers who rely on Google Ad Exchange as their sole stream of revenue. This is mainly because it has global fill rates and is able to monetize every geography at good… Read More

Should You be Using Traffic Exchange Programs Every coin has two sides and so does traffic exchange. It definitely does offer a large number of visits to your blog but they viewers do not st… Read More

What are Push Notification Ads- Push notification is simply an alert message with an icon that appears in your client’s browser or a mobile device. It is the new kid on the block… Read More

What is Pay Per call Advertising- It is an advertising model in which the money paid by the advertiser is accordance with the number of telephone calls made by viewers of an ad. The pro… Read More

Has it not become a trend to explore, experiment, and break the conventions, to discover and invent? That has spread to all industries and sectors, and when the same fashion grew into the ad… Read More

Everything remains pale and same, unless a little change is added to make it all better, new and much more efficient because at the end of the day, is change not the only constant? With that… Read More

Globally, mobile advertising trends are on the rise. As users continue to consume majority of their time on mobile devices, it is becoming one of the most sought after platform for advertise… Read More

Understanding the value of every ad impression is becoming increasingly crucial to serve the right kind of display and video ads on publisher websites. As the competition continues to rise a… Read More

TOMORRO\\\ is an integrator and global distributor of Digital Media and Advertising solutions, headquartered in NYC, with offices globally. The company researches the AdTech environment and… Read More

What is Advertising Arbitrage- Advertising arbitrage is a form of arbitrage where you make money from the market inefficiencies be it in the media buying segment or traffic flip-flop. E… Read More

The world of advertising has not just expanded but has seen varying significant over the years. The Publishers wish to maximize their earnings and advertisers want to maximize their return o… Read More

With the advent of technology everything has become a tad easier, and a lot more convenient. It has also made advertising more far fetching, impactful and fun. That, has led to the increase… Read More

DFP first look is a feature than allows Ad Exchange buyers to buy impressions on publisher websites ahead of the sponsorship line items. Since DFP and Google Ad Exchange is closely knit, Ad… Read More

Now that someone has already established that a business that considers itself to be immune to advertising, would soon enough be immune to business. That said, the fact that advertising has… Read More

Over the years, programmatic media buying as emerged and marketers have adopted to buying media with the use of fixed CPMs or CPC as their metric. Additionally, the optimization algorithms o… Read More

Adsterra is one of the top pop-under network that has grown significantly in terms of popularity and scale. The network mainly runs campaigns from affiliates and advertisers who are looking… Read More

With the increase in technology and prevalence of smartphones, mobile ad networks to have expanded largely. They compared to other advertising platforms is more preferred for it has a better… Read More

Digitization and smartphones have taken over the world and the optimum combination of the two is the best way to reach an unprecedented number of people. Mobile ad networks offer dual-sided… Read More

The expanse of advertisements has made its effects far fetching and more impactful. With that, advertising has also increased and so has the number of ad servers. Ad servers are web based to… Read More

In the past few years, advertising has been expanding with no set limits. The advent of technology and its growth has fully assisted the same to claw its reach far away and into other sector… Read More

About Amazon: Internet has become the answer to everything, and while initially, people did rely on newspapers and radios and the word of mouth to spread the word about their brands, no… Read More

About GettoRevenue- Gettorevenue comes as a solution to publishers who are doing a good volume of traffic on websites. The company is focused on working with publishers who are looking to ha… Read More

What are Twitter Ads: Who does not like the little blue bird, containing the words to a given limit and sharing opinions at all times? But the same has not been restricted to being only… Read More

Facebook has been a relied platform for a really long time and not just for communication and getting to know people, but also to spread information about one’s brand to make it famous… Read More

Over the years marketers have moved from traditional advertising to digital advertising. We have seen a gradual shift of media buying from contextual to interest based and now programmatic… Read More

With the increase in technology, there have been quite some developments in every sector. It has exceptionally affected the advertising industry and the same has seen a lot of changes, owing… Read More

One way of not having the viewers say yawn, lose interest and shut down your ad, is making use of video ads, because it is known that nothing is more boring that a rambling text based ad in… Read More

The established fact is that advertising nourishes the consuming power of people, because it is so impactful and can engaging. Not just that, the new advancements in the same sector has made… Read More

Understanding the value of every ad impression is becoming increasingly crucial to serve the right kind of display and video ads on publisher websites. As the competition continues to rise a… Read More