November 14th 2018

According to Charlotte Libby, Mintel's global color cosmetics analyst, 2019 is going to be all about enhancing and protecting the complexion. Less will be more.

With the massive wave of the "#NomakeupMakeup" selfies in 2018 and the continuing demand for chemical free products, 2019 will see an increase in multi-step natural products. Color-correcting primers, powders, and concealers, will see a jump among Beauty consumers.

Lastly, you cant have a Polished look without a well defined Brow. The complexion is the photo of the face and the brow the frame. The 2019 brow will be all about clean edges, accentuated arches and tapered tails. Microblading will continue to be popular among beauty gurus and we'll see a demand for semi permanent eyebrow products.

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