What makes a Bounce rate?
Visitors explore your website and do not find anything interesting then they leave.
I am sure this is the sentimentality resonated by all website users, who landed a website’s landing page but left halfway. This is called as Bounce Rate and put on to the initial page the users explore.
A ‘bounce rate’ arises when the site or a web page doesn’t meet up the user’s expectations, warning them to:
- Click the back button
- Close the tabs or window
- Insert in a new URL
- Put on an external link
- Overlook call to action
If a web page is no more accessible, then there is a huge chance to increase the type of users who go away from your website leaving the bounce rate. So, to decrease the bounce rate on a site, you should influence your users and decrease the possibility of them to navigate away from the website. To do this properly, you should make sure that your website and images give the perfect user experience.
Are you willing to reduce bounce rate?
If yes, I am here to support you. Through this article, I will be providing the complete guide. Also, it will assist you to improve the complete user experience of your website, amaze your users and reduce bounce rate.
Here are the top techniques to reduce bounce rate
1. Do not make visitors wait long
In today’s digital age of quick and speedy internet connection, wait for a long time to load the website is likely to be the most annoying experiences for website visitors.
For an instance, customers waiting in a line in a cake shop and desires to, even though the time away by glancing for stuff on mobile. Indeed, the users will assume a quicker loading web page to look for the content they are willing to take forward. Slow loading web pages to discourage them from proceeding more. So, they are likely to leave the website with the bounce rate.
Now, the solution for this is to boost your website speed by:
- Decreasing clutter and working simply
- Track the web page speed to recognize problematic parts that are causal to the deliberateness
- Make proper utilization of CDNs (Content Delivery Network)
2. Keep visitors busy with your website
User engagement on websites has its own importance. Utilizing interactive contents, photos and videos are some of the effective ways to keep audiences busy on to your website. These days, full-screen video and image backgrounds are mostly utilized by most of the websites to fascinate their target users.
Likewise, visual storytelling is also likely to have a long-lasting impression on the audiences. If you are uncertain about the way to proceed about user engagement on your website just research. There are lots of materials relevant to user experience available on the internet.
3. Focus on Visual Design
Visual design is all about on the aesthetics of a website and its associated materials by purposefully applying pictures, colors, typefaces, and other basics. Often, website designers underline more on the website usability and visual design becomes totally ignored.
The effort to improve the visual design on your website by upholding constancy on the web pages. You can also follow Gestalt’s Principle of Proximity to group alike objects organized as a single component. Drive for a well-made network system to set comparable essentials on your website, which will be supportive to drag the devotion of the users.
Another significant tip that you should keep in mind while dealing with your website’s visual design is to practice the mindset of colors to your benefit. Identify the sense behind colors, what consequence do colors partake on your target visitors. Also, what are their ethnic settings and study the usage of colors by leading brands in the marketplace and you will recognize the perfect colors to pick from your website.
4. Get out of the ‘Above the Fold’ Myth
Goodbye to those days when website users ignored scrolling when the information they desire, wasn’t located ‘above the fold’. With mobile compatible web design and advanced scrolling procedures like Parallax Scrolling, users do certainly scroll as per several stimulating explorations stated on UX Myths.
In most of the cases, scrolling is an improved selection. Also, it improves the usability than bounce from single screen to another. This is maybe how the concept of Endlessness Scrolling arose into existence. Thus, you should not keep the whole thing ‘above the fold’ on your website counting the CTA (Call to Action) buttons.
Keep in mind about your website user’s attention on the web pages over inbuilt website design together with eye-catching contents. This surely takes your business up.
5. Pick an F-Shaped Design for the Content
Website users are likely to skim content as contrasting to read it. This is acceptable by a research, which conveys that users read written content in an F-shaped design.
Starting with the headings, subheadings, they just hint over the body text on the website. So, you must be very wise and choosy about the text updated on your website and the way it is accessible.
Keep the point to embrace the most significant information in the initial few passages. Since this is the content, which your users are more likely to recite. Make proper use of headings and subheadings that pull their devotion by asserting the topic matter in a stimulating way. In addition, practice white space, pictures, bullet points, short passages, highpoint links. Also, take alike phases to develop the readability of the content.
The Final Touch,
Now you must be aware of the complete guidelines to the top techniques to reduce bounce rates. These are the attempted and verified approaches, which will aid you in decreasing the bounce rate on your website and, impress the users. In addition, if you also have an opinion to increase to the list, go forward and share it with us. We will be happy to get back from you.
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