Search Engine Optimization (SEO) plays a significant role to make your brand popular in the web. Without proper SEO strategy, website is never complete. Since SEO has become an instinctive function of online marketing for every type of companies that ranges from professional service providers to large service firms. Most of the businesses are still trying their best to integrate SEO with great success in their digital marketing solution.

Nowadays, SEO has become very feasible online marketing asset to bring more competent leads and more visitors who ultimately turn into a customer.

So, what makes successful SEO campaign?

For a successful SEO campaign, you need to stay away from content marketing myth. SEO with effective content is like walking in a park with beautiful flowers. However, there are lots of misconceptions about SEO. Some business thinks SEO is time-consuming and a waste of money. This is wrong as the greatest selling point in SEO is all about effective content and proper use of top SEO tools.

Are you looking for the tool that helps to create content-focused SEO campaign?

Here, I have gathered some handy tools that help to make your SEO journey productive. Some of these tools contain effective features.

Find the Top tools that help you run content-focused SEO campaign

1. Ahrefs-Keyword research

The groundwork of any online marketing campaign should start with proper research on the desires and requirements of your target audiences. The consequences of all the SEO operation starts with the search box including the phrase or search query. To get your website in good ranking, you should make some time to research the keywords.

Keywords can make or break your SEO operations, so it is better to select the keyword with proper research. Think about the most used keywords that go along with your strategy. Throughout the process, you can also learn good deeds about your customer base.

Here, you can get help from the tool Ahrefs. This keyword explorer tool helps you to get valued insights. It also allows brainstorming an extensive number of probable phrases that your company wants to rank for.

You can analyze the keyword by:

• Monthly search volume
• Cost per click
• Total number of search results
• Total phrases in a keyword
• Click per search result
• How many times people search for the keyword again
• Traffic share per domain

Tools you get with Ahrefs:

• Site Explorer
• Positions Explorer
• Content Explorer
• Position tracker
• Crawl Report
• Ahrefs Alerts

2. SEMrush – Competitor analysis

Generally, an ideal competitor analysis is an essential part of marketing. With proper analysis of your competitor’s web presence, advertisement, and message, you can understand the platform to target and tweak your techniques to get more conversion rates.

Get help from SEMrush which is the powerful competitor analysis SEO tool. This tool provides you real time and allows to gain insight of your competitor’s presence.

You can analyze your competitor’s website through:

• Position of Organic keyword
• Top performing content
• Advertisement on copy, price, and history
• Show and video advertisement analytics
• Channel wise strategy
• Back-links
• Traffic sources

Using SEMrush makes your life easy to assemble, all the data you require and lets you manage it into customized file. Also, lets you create your own report. This SEO tool also provides you an ideal insight into the type of content you need to make and promote to shine in today’s competitive environment.

Features:

• Organic Research
• Advertising Research
• Display Advertising
• Back-links
• Video Advertising Research
• Keyword Research
• Product listing ads

3. Brandwatch – Social media monitoring

While starting to brainstorm ideas to influence contents to bring out your SEO campaign, you should know the tricks for a better user experience. For this you should only rely on one channel, you must explore many. Social media is an ideal place where the conversation is continuously updating.

Brandwatch is an effective SEO tool allowing you to burrow into sources of customer choices over the social web. Putting your eye on feedback from the customer and determined in the digital landscape is essential to plan the further procedure.

Using Brandwatch, you can figure out:

• The trends that impact your industry now
• Topics on which markets are presently creating content
• Demographics of your audiences
• Audience activities, engagements, and sentiment on different networks
• Brand visibility and reach

Features:

• Coverage
• Data
• Analysis
• Alerts and reporting
• Data and user management
• Support

4. Outbrain – content amplification

After you have carried out all the research and achieved key insight, it is time to get appealing and informative content. But the bitter truth is, creating a quality content for SEO needs enough time and resources. Also, it can be struggling for your audiences to get it and react to it.

In the end, the content drives the force that directs you towards maximum leads, sales, and constancy. Nevertheless, any type of content you develop, it can be practically useless, until you focus on promoting is properly. For this, you can use the Outbrain. This tool operates by recommending more content by significance to blogs that are explored over the web now.

Features

• Multiple, flexible, content formats
• Story sequencing
• Personalized and contextual targeting
• Re-targeting to custom audience
• Bench-marking the performance by company or location

5. Buzzsumo – Content analytics

After creating appealing content and distributing to the public, does your content reach in the hands of audiences? SEO campaign should be carried out properly. If you develop content for better ranking, you should learn to optimize the content properly.

Here, Buzzsumo provides content analyses for SEO operation getting the most shared content on the internet. When you insert the topic or query, the tool starts to execute report about the precise topics exposing the data like total articles written and share for all the articles.

Here you can find:

• Ideal content ideas for blog post
• Links on which content gets an ideal response
• Content type that generates maximum shares and segment by format and length
• Popular headline that attracts readers
• Day of the week for the post shares
• Influential curator and aggregator in any role
• Maximum insight to explore raw data to spreadsheet

Features:

• Topic content overview
• Analyze by network
• Analyze by content type
• Most shared domains
• Analysis by content length
• Analysis by headlines
• Analyze by day published

Wrapping Up,

These are some effective tool to run a content-focused SEO campaign.

So, what tools do you prefer to use? I would love to hear the SEO tool that you came up with. Let me know commenting in the box below.