Surveys, interviews, usability tests and other UX research methods are meant to elicit information to help us clearly understand a user/customer, their needs and their experience when using a service/product; to find the best design/redesign recommendations for a service/product; and in general, to help companies figure out the best possible way to serve their users/customers. […]
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This post first appeared on The Akendi UX Blog: UX Reflections On All Things U, please read the originial post: here