The Importance of Social Media and Digital Marketing Agencies for Your Business in Philly

In 2017, using a digital marketing agency to garner the power of social media and open new marketing avenues for your business in Philly has become vital. It doesn’t matter what business you are in. You could be an artist selling masterpieces or a plumber for hire; the fact is that in today’s world you need social media to have an online presence and reach more people. Business, in general, has come a long way in recent years. An effective social media marketing strategy has seen small businesses give the big boys a run for their money. It is all about building a brand and then giving this brand a personality. It’s true that SEO can go a long way in getting you organic traffic, but social media gives you something better – followers. Followers interact with your brand, they engage with it, and in time they will identify with it. Build the right following, and you’ll have a brand with customers for life.

As Scott Cook, co-founder of Intuit, said “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”

Our digital marketing agency in Philly has experts that can help create that brand for you. Creating Outstanding Content = Traffic One of the primary reasons that you want to use Social Media is so that people have an easier time finding your website. As we’ve mentioned before, there is SEO, but SEO is tough and takes some time to bear fruit. You can use posts on social media to drive more traffic to your website. Create a killer post, and people are bound to like it, pin it and share it. The thing that makes social media so great is that, unlike paid advertising, any content that you want people to see becomes available instantaneously. Consider Reddit or Pinterest for instance. There are loads of examples out there of content that went viral within a day and continued to receive traffic for months. As a businessman or woman, wouldn’t you consider it illogical to ignore such a tremendous opportunity to create brand awareness? Furthermore, Social Media Marketing also boosts your site’s SEO indirectly. If a page is getting traffic regularly, search engines will recognize its importance and move up it up in the rankings. And some people still maintain that social media has no long term gains. Well, the benefit it has on  search engine rankings is just the tip of the iceberg. The trick is to know which kind of content will get you those kinds of eyes. An effective social media marketing campaign goes hand-in-hand with a robust content strategy. A digital marketing agency, like ours, can work with your business in Philly and come up with marketing plans that will get you results. Interact and Learn From Customers Social media marketing allows you to connect with your customers on a personal level and then tailor your marketing strategy to them. In essence, you can find out what they like, what they dislike, what kind of people they are, etc. What kind of content are they engaging with? How are they treating posts from you compared to other brands you compete against? This is invaluable customer behavioral information that is impossible to get through other marketing channels. People using social media are doing so to create relationships. It is networking at its best. They aren’t there to buy things or look at advertisements, and don’t view any content they come across as such. So you should not directly advertise yourself. You’ll just turn people off. Your (or a digital marketing agency’s) job is to create content that connects with people, content that makes them want to include you in their network. You promote your brand indirectly, which means people will be more inclined to click on something you post and market it for you by sharing it if they like it. You should also consider using social media to create relationships with organizations or individuals that could help you. If you’re not sure how that would work, think about it this way – say you are in the business of making bodybuilding supplements in Philly and have the Philadelphia Eagles starting quarterback on your social network, and he shares one of your posts that he likes. Is there any better way you could advertise your brand to the right audience? A digital marketing agency understands the importance of having the right social network and can offer their expertise in creating one for your business.

As Daniel Newman put it so eloquently, “the power of user-generated content will surpass branded content as brands begin to relinquish control of their own brands’ marketing to their customers. From online reviews to social media posts and blogs, this means there will be a strong need for brands to create a positive impact in their consumers’ minds.”

Another factor to consider concerning customer behavior is the prevalent use of mobiles. It is a statistically proven fact that the majority of people using Twitter and Facebook are doing so through mobile devices. So if you are linking your website to your social media posts, you want your site to be optimized for mobile users. A good social media strategy won’t do you any good if your primary website offers poor experience to visitors. Digital Marketing Agency Can Even the Playing Field You have to realize every business, friend or competitor is using social media. Those that are not are dinosaurs. Are you a dinosaur trapped in Philly? If you are, you need to get in contact with a digital marketing agency asap and let them bring you up-to-date on the 21st century. Most businesses are using more than one social media platform in an attempt to create relationships with more people. They realize the power it has to make their brand. If you have followers, you have traffic and conversions. You need social media marketing to stay in touch with the times, or your competition will get so far ahead of you that it would be impossible to catch them. Understand this, in social media marketing, you start with a level playing field. Anybody who has been here before you and built a following already has a leg up on you, but you can still make a name for yourself. Budgets don’t matter here. It is the quality of content that counts. It is the ability to strike a chord with your target audience. Engage them, make them laugh, make them share your content and your brand along with it. You can beat the competition, but you need to be smart. Build a sound network and give them what they want. The Best Digital Marketing Agency in Philly You’ve probably realized by now that social media marketing is an art in itself. There is so much to do, and so much planning that is required. You can try going it alone, but it could overbear your other responsibilities leaving you with little time for anything else. A digital marketing agency, like 1 Digital Agency has systems and experts in place who do this for a living. Based in Philly, we provide our services all over the world and can help your brand reach a level of social media importance you never thought possible. So, are you ready to leave the stone age and jump on the bandwagon that is social media? Do you want people from all walks of life engaging with your brand? Do you want your brand to have a personality? Call us on 888.982.8269 or contact us at https://www.1digitalagency.com/contact and let us show you what a digital marketing agency from Philly can do!

Sources:

https://www.forbes.com/sites/ciocentral/2012/08/04/listening-to-social-media-cues-doesnt-mean-ceding-control/ https://www.forbes.com/sites/danielnewman/2015/04/14/10-top-trends-driving-the-future-of-marketing/

 

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