Frustration.

That is a word that you do not want to hear from your customers.

This is especially true when it comes to e-commerce websites. As easy as it is to make purchases on e-commerce web pages, it is as equally easy for customers to drop off and not make purchases.

Usually, the problem lies in UX, a shorthand term for user experience. Most like to focus on making beautiful themes with great scrolling backgrounds and nifty animations, but truth be told, that is not what makes a great website. A great looking website that leaks customers is not a very effective website.

Image source: plumbingsupply.com

UX is the art of making your website as user friendly as possible. In e-commerce, it helps in guiding your customer from the landing page, to making that eventual purchase. Fixing or adjusting your UX may convert simple clicks to eventual sales.

What UX fixes can you implement to make your e-commerce website better? Here is a list of some areas you can work on:

1. Mobile Compatibility

Image source: https://blog.fynydd.com/google-seo-change-will-rank-mobile-friendly-higher/

If you are not optimized for Mobile, then you are kicking yourself in the shin. Nearly two billion people all over the world are in mobile and in fact, more and more people are accessing web pages on their smartphones or tablets, rather than on desktops and laptops.

The problem is that as programmed, most websites are built for viewing on a desktop. Usually what happens is that the website is displayed in an unresponsive manner. Big sticky menus that take up half of the smartphone’s screen, photos and text that you have to scroll left and right to see, and fixed headers that do not adjust on mobile – these are some of the problems that need to be fixed on mobile.

If these problems are not addressed, your potential customer can get frustrated and not proceed with the transaction. If he or she still has to go find a desktop just to view your website, then chances of sale or conversion is very slim.

The solution is to make the website responsive. This means that the web page will adjust to the screen of the device it is being viewed on. Text will adjust so that you only have to scroll down to read everything. Images will shrink to fit your screen. Menus are now hidden to be accessed by a click. This way, you get to present to the world, through mobile, what you have to offer.



2. Product Image

Image source: http://www.irish-web.com/tag/photography/

What actually sells the product, aside from listing the features, is a really good product image. In fact, a lot of people will consider buying a product simply because of the way it is being presented.

It is imperative that you put in great product images, in multiple angles to satisfy shopper’s inquisition and interest. This is especially true for wearables. Most shoe aficionados take in consideration the aesthetic look of a shoe on top of its fancy performance features.

Using high quality pictures is an absolute must. Well lit and low grain images are the order of the day. If the customer cannot see the product clearly, then the potential for falloff increases.



3. Low Contrast Fonts

Image source: https://www.bypeople.com/low-contrast-curvy-font/

You have seen this before. During a presentation, your presenter uses slides where the font used is close to that of the color of the background. Viewers will need to squint and exert extra effort to read what’s on the screen.

This is the same problem in many websites. When there is not enough contrast between the background and the font of the text, your potential customer will have a hard time reading your post.

Remember to use light colored fonts with dark backgrounds and vice-versa.

4. Website Security Features

Image source: https://n0where.net/hack-your-website-first-think-like-attacker

Since we are dealing with items of value and user information, website security is an absolute must.

Many people are scared of divulging personal information on websites, and rightly so. News and stories regarding personal information being hacked, and scammers residing in the seedy parts of the web, make people wary.

To put your customer’s mind at ease, get your website security beefed up and show the requisite badges, security information and licenses that show that your website is safe to use.

Not only are you safeguarding your website, you are also making your customers feel safe and secure.

5. Free Space On Your Webpage

Image source: https://www.invespcro.com/blog/6-reasons-why-visitors-are-leaving-your-e-commerce-website/

Utilize free space on your website effectively. A cluttered looking website will confuse your customer. Make sure that the buttons are clearly indicated and not placed beside each other.



Bonus: Page Loading Speed

Page loading is very important. A slow web page will cause your customer to leave from all that waiting. Make your website faster by minimizing file sizes, and avoid flashy videos that do not add any value to your product. Do this, and you will get a faster web page experience.

CONCLUSION

A lot of times, designers overthink when they try to fix a non-converting e-commerce website. Generally, it is just a matter of fixing your UX to make a vital step in making your website into a successful one. 

Thinking about starting a successful online business? Then check out this article and use your newfound perspective on UX to make your website a successful one.

The post Stop That Leak: Fixing The 5 UX Elements You Are Messing Up On Your Product Page appeared first on PremiumCoding.