Apps have become game changers in the digital spectrum, reaching out to users in different forms and through a variety of media and platforms. You will find an app from almost all business sectors, given the convenience and quick reach it provides to audiences. Like any other industry, digital publishing has transformed in its own way with the rise of mobile apps, to an extent that it has gone beyond merely providing material to read and interact. It has become an effective medium for understanding audiences to a deeper level and carrying out targeted advertising.
The first chasm for publishers
Knowing how big of a role apps play in reaching out to audiences and promoting products, the first step for publishers is to have one created, whether it is a magazine, a journal or a book as an app. However, it turns out that the first step is the toughest one to take. For eBook app development, there is a need to visualize how a publication can be sold as a product, it’s life-cycle, the technology to be used and a variety of other factors have to be considered. To put it simply, the journey from a basic idea to a practical solution is long and hard. Before an eBook app is actually fit to launch, there is a lot to go through and it is by no means a walk in the park. Some eBook app development projects suffer setbacks and miss deadlines, in certain cases bugs take a lot of time to fix and sometimes there are consistency issues on different devices.
The monetary perspective
Given the amount of planning, organization, man-power, expertise and resources that are required to develop an app from square one, it is without doubt a costly affair. The financial burden can be overwhelming for digital publishers as starting their business with an app implies a lot of investment in time and money. While some may have an alternate back up or enough time on their hands to build a sell-able product, there are others who don’t have this luxury.
The way out
These burdens can be troublesome, but to launch a product in the form of an app has a unique another route which resolves all the constraints for digital publishers. Molding your publications in the form of an already existing app and branding it under your identity is a remarkable way to build your own business. White-labelling as it is known, is a go-to option for publishers as it rules out investing loads of time, money and resources on eBook app development and also secures easy entry for e-publishers in the market.
To wrap things up, the conventional development route may not be as feasible for rookie online book publishers as there are more risks involved than benefits. In contrast white-labelled app solutions make starting a business more easier and affordable.
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This post first appeared on Developing Interactive eBooks: Business-Accommodating Operations To follow in 2018, please read the originial post: here
