Today, in the world of digital marketing, it has become important for companies to provide a clutter-free and smooth experience for the prospective customers interested in their products and services. Any website Landing page that contains a concise and to the point product description along with a visually pleasing design is sure to capitalize on the market that culminates in profit and increases conversion rates of the advertisement campaign.

The utility of a Landing page and User Experience Design

It is essential to note that a landing page and a website are two different aspects of the same subject. Unlike a product website, a landing page is the first thing that a visitor sees after being redirected through the add link. Therefore, it is essential for such a page to be not only smooth and clutter free but also minimalist yet informative providing a strong “call to action”. A landing page must be designed keeping the target objectives and the UX in mind.

Nine Design Tips and Pointers to Follow in Creating a Perfect Landing Page

A high-quality landing page is straightforward and ‘classy’ in its layout combining visual looks with the message it wants to portray seamlessly. Following are the tips you can use design a landing page that blends creativity with utility:

# Marketing Language-You want your customer to understand the uses and the basic idea of what you are selling. Therefore, the proper use of precise marketing language can make a vast difference in generating an adequate number of customers. The linguistic approach should be free of unnecessary clutter and must portray with ease about what exactly is it that you offer without anything that can mislead a customer. Using bold titles and short passages are useful in such cases.

# Tutorial Videos and GIF Images-Effective use of short descriptive videos in the landing page can boost your traffic exponentially as it is not only interactive but also takes lesser time to portray the bulk of the message imparting a greater understanding. Likewise, using GIF images not only make the content exciting but also generate more views effectively affecting the traffic positively.

# Anchor Tags and Visual Cues –Use of anchor tags if appropriately undertaken can yield great results. It is usually embedded in highlighted texts that can make the user jump to the relevant page providing greater in-depth information without causing cluttering in the landing page. Similarly, use of Visual cues like coloured pointers and highlighted CTA texts also are useful in generating customers by keeping the focus centred on the relevant topic.

# Minimalistic and Clean Approach-Advertising a product does not always have to be overwhelming to the eye. Crafting a minimalistic approach with focus on the design can yield terrific results. It not only allows the user to have their attention centred on the on the short but effective descriptions of the product but also equate the quality of the page with that of the product boosting sales.

# The Balance of Educational with Promotional Content-The viewer who is accessing the page already has a faint idea about the product. Therefore, cluttering with additional promotional context is best avoided. The primary focus of the content should deal with the informative nature of the product and services offered to give the viewer a clear understanding of what to look for. Clearing out doubts and apprehensions that may arise is the best way of converting a viewer to a customer and can prove to be hugely beneficial.

# Offering Incentives on Sharing- This is an ingenious way that not only helps the customer gain favourable discounts but also helps to popularise the product with no apparent cost or promotional effort. It capitalises on the goodwill of the customers among their peers to generate even more customers. The benefit of this technique is both unlimited, exponential, and is an excellent tool for auto-promotion for the company.

# Grabbing Attention- The design element of the page must be relevant to the product. With the right kind of balance between aesthetics and informative content, generating popularity and sales becomes easy with every step of the process. A catchy call to action also plays a vital part in attracting the right kind of customers.

# Utilising a Superior UX Interface-A User Experience Design (UX) is a process that mainly denotes the method of increasing ease of accessibility, usability, and information display a particular webpage provides. It is the smooth interaction that takes place between the real and the virtual to create an excellent first impression and a sense of reliability by the user. Such an experience has the potential to convert visitors into customers easily and therefore, holds much priority in the design element of any online landing page of a company.

# Accurate Research Statistics-No one is a stranger to the infallible power of statistics. With proper implementation of design statistics into the landing page, the company can not only answer the question of reliability effectively but also provide a strong background that generates trust and converts viewers into customers.

The Utility of Designing a Good Landing Page

Creating a productive landing page can be quite challenging as it involves a balanced integration of graphics, promotional content, information, and a catchy a call to action. Since a landing page is the first thing that a visitor sees, a lousy design not scares away potential consumers but also creates a bad reputation for the company driving down sales.

Therefore, it is essential that the experience is as smooth and attractive as possible in gathering a quality response. The few but crucial benefits of such a landing page are as follows:

• Attracting visitors with a quality content
• Collecting contact information and provide a privatized service
• Converting visitors to potential customers
• Garnering credibility and reputation for the company that culminates in steady profits
• Attracting attention with an improved SEO and gaining an edge over competitors.

All these reasons make it clear as to why such a page has become a rage among the top industries. More than anything, it is the pleasing aesthetics and easy an understanding that plays a significant part in connecting with the audience. The prospective buyers who visit the page invariably equate the quality of the landing page experience with the quality of the product or the service offered. Therefore, the importance of a proper designing of the landing page cannot be ignored.