We all know the importance of graphics in brand development. Whether it is establishing your identity with an inspiring logo of generating positive interactions with a smartly designed ad copy, graphics have the power to make ‘brands’ out of ordinary businesses. While most businesses around the world are on the same page when it comes to working with a Graphic Designer in India, they are often puzzled in terms of their goals with the project. Here we take a look at what you should ask your graphic designer in India to strengthen your brand’s identity and positioning.

An inspiring idea

Good graphics are born out of inspiring ideas. Read stories about some of the best logos and marketing campaigns in the world and you would find one common thread – each design has a simple inspiration. You shouldn’t be too happy working with a graphic designer who is willing to offer you dozens of designs to choose from. These graphics are without inspirational ideas and won’t really tell the story of your brand or the goal of your campaign.

Flawless execution of the idea

When it comes to graphic designing every designer or client has ‘inspiring ideas’ but few designers have the ability to execute the idea flawlessly and gain the kind of interaction that the client expects. This execution isn’t about designing abilities or choosing the most eye-catchy colors. They are more about making a statement and narrating a story, one that has the target audience in mind and long-term vision of the business or organization they represent.

Doesn’t settle in comfort zone

Marketing projects are often long-drawn and your designer may need to come up with terse designs every few weeks or months. This is where it is important the designer is willing to learn and not settle into a comfort zone. Trying the same ideas and designs seldom work in graphic designing and the person you hire for the project should always look for new inspiration instead of merely working on the same ideas again and again.

You must always ask these three things from your graphic designer in India as remarkably improve your odds of success with a graphic. Needless to say you will need to be extremely choosy when getting a designer on board your project. Interview them thoroughly, ask pertinent questions and discuss your idea and goals in detail. Remember an inspiring graphic can propel your business to greater heights and you mustn’t let this opportunity go.