You probably came here because you’re about to hire a Digital Marketing Agency and you’re not sure what attributes you should be looking for. The good news is that you can assess any Agency using the checklist below and identify any red flags that you should find alarming.

Why do we hire Digital Marketing agencies? There can be many reasons for that; you might not be completely satisfied with your current marketing team, there might be a lot of work piled up and you need someone to help you ease the load. Sometimes all you need is a little guidance to sketch out a great marketing campaign or you might just not know where to start. Bottom line is that you need a digital marketing agency to help you out with one of the most crucial tasks that have the ability to revolutionize your online presence.

Once you’ve been set on the decision of hiring a digital marketing agency, you need to be absolutely sure that you can trust them. There are a few things you need to ask them just to be absolutely sure:

Q.1 Who were their previous clients?

Portfolios of previous clients are the perfect reflection of the work of any agency. When you once know what kind of clients a specific digital marketing agency (Which you’re planning on hiring), has been dealing with, you can clearly see the quality of their work. Also, make sure that they haven’t worked with one firm for a longer period of time because that way, they might have a limited approach with respect to the campaign development.

Q.2 What are their capabilities?

It is important for you to acknowledge the fact that the agency you’re hiring should have multiple capabilities. Always go for hiring an agency with multiple expertise.

If we talk about web development in specific, be sure to hire an agency that has expertise in web development, website hosting, branding, digital marketing, video, copywriting, SEO, social media strategy, and PR.

Q.3 Will this marketing agency fit with my brand persona?

Knowing the agency you’re hiring is considered one of the key steps. If the personality of the agency you’re hiring does not match your company’s, then you may have a problem. You should at least learn about the agency before hiring them.

When you’re working with an agency, you need to be eye-to-eye with them, they need to understand your policies and work ethics in order to be on the same level as you. If you find that in an agency, well, there’s your cue to hire them.

Q.4 What tools and software do they use?

Another important thing while you’re hiring an agency is that you need to know what kind of tools and software they use. Dig a little into the world of digital marketing and learn what kind of software are the most popular, which are the paid ones and what’s their review according to the industry experts. Is that software reliable enough? Are those tools providing you any benefits? etc. Questions like these would help you reach your conclusion of whether or not you want to hire them.

Other than that, if you have a marketing automation software that you use, make sure that the agency you’re hiring has expertise in that.  

Now that you have the list of some of THE MOST important questions you need to ask, you might also want to observe and discover the red flags of the company you’re hiring. Some of the common red flags are as follows:

1. Track Record:

Every company has a starting point, if you’re hiring a company, ALWAYS, be sure to check their previous work. If they have NO TRACK RECORD, that means, they’re probably a spam. You can’t hire someone without any past affiliations, you don’t have the time and money to waste on that.

2. Social Media Activity:

Why would you hire someone who has absolutely zero or minimum social media engagement? Literally, every company has a social media page, it’s a little suspicious for some company not to have any. Even if they do have a social media and they don’t engage on it, what’s the point? Don’t hire an agency like that, they would ruin your work.

3. Websites:

Since you’re about to hire a digital marketing agency, you need to see how they manage their own websites. If their websites are unappealing and messy, or not mobile friendly it raises some red flags DON’T make the mistake of hiring them because if they can’t take care of their own site how can you expecting better results for your website.

4. Communication:

You do not want to hire someone if they have no ethics, lack of communication skills and shows carelessness in responding on time. The more communication you have, the better attachment you have with your agency and the better attachment will help you to easily understand the process making your more aware of what’s going on your website.

Hiring a digital marketing agency can be tough, but with HTML Pro, your job becomes easier than ever. Based in Manhattan, New York, HTML Pro is one of the leading digital marketing agencies with experienced professionals in its arsenal. HTML Pro is Recognized for the Top Web Design, Software Solutions and Digital Marketing Agency, also ranked in Top 10 NYC Agency by Clutch and is Upcity Certified Top Local Software Solution Providers in NYC. Likewise, our marketing team is quite responsive and reliable, backed up by satisfied client history, our primary focus is to help you accomplish your set goals by executing successful digital marketing campaigns. We have maintained a healthy relationship with our previous clients through our extensive portfolios delivering value for every cent that has been spent because we aim for customer satisfaction by considering it our top priority.

For more details, please email us at [email protected] or call us at  +1 347 308 5764

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