One of the questions we are often asked is about over optimising a website for SEO and can it harmful.

With proper, effective SEO the answer is no – “You cannot over optimise” a website.

Search Engine Optimisation (SEO) is about marketing your website for the best possible results in Search engines like Google and Bing. The key is about gaining maximum visibility for relevant and valuable searches. When relevance is considered you cannot “over-optimise” a website”

“Why the concerns about over-optimisation?

These have arisen when some companies have focused too much on quantity:

• number of keywords
• Number of optimised pages
• Number of visitors

A successful business needs sales not optimised Keywords” it needs effective landing pages that are visible and convert, not a large number of landing pages with no sales or leads. It needs visitors that buy or request a product or service – Not spam irrelevant traffic.

Most search engines now consider the quality of the visitors to your website – how much they engage with the page, so adding more low-value traffic is not helpful and can be a bad thing.

Effective Search Engine Optimisation

Effective SEO is about being highly visible for relevant searches to your target audience. It considers quality over quantity.

• Is the SEO work relevant?
• Does it feel natural?
• Is it useful to my audience?
• Does it support my brand and website goals?

At Absolute Web Solutions our SEO mantras are “quality not “quantity” and keep it natural, and these underpin and keep our SEO successful.

In the end, SEO should be about creating a strong search engine marketing solution that ensures the website is successful and the brand visible is positive showing true authority.

Need help with SEO

If you are needing help with your SEO and want a service that brings results and does not harm your website search engine visibility, contact us today. 

Our SEO Packages start from £130 per month which are tailored to meet your unique needs as well as your budget. Click here to contact is today