Your website is an essential marketing tool for your Business. It helps new customers find you and promotes the products or services that your business offers, you can use your website to keep your existing customers informed, improve your customer service and even sell your products and services through an eCommerce website.

It reaches consumers and businesses nationally and internationally and you can do all of this at a very cost-effective price.

Planning your website

Before developing your new website you’ll need a clear understanding of the audience you are trying to reach and what you are looking to achieve. Many businesses see their website largely as a way to attract new customers.

To get maximum exposure, you will need to promote your business website on search engines like Google. Search Engine Optimisation (SEO ) can help you get your website to the top of the search engine results pages. You can also use online advertising to drive traffic to your website. use an appropriate and memorable domain name which is an essential point to help your customers find your website.

Your website can do more than just attract new customers. You can use your website to keep your existing customers up to date with special offers, product launches and news about your business. You can improve your customer service and cut costs by providing information and contact details online. Any products or services you sell should also be available to order on your website.

Website Design & Content

You need to design your website to reflect your business brand identity. A cheap do-it-yourself is unlikely to give a good impression. But complex design and technologies are only worthwhile if these suit your image and help your website to fulfil your goals. Above all, Your customers must be able to find what they need quickly – via clearly laid-out information and easy simple navigation.

Your content should be led by your marketing objectives. For example, if you want users to visit repeatedly, provide regular updates to encourage visitors, you can send email alerts when the site is updated or send out a newsletter.

You can use this information to conduct basic market research and to tailor your offer to different groups of customers or even individual users. eCommerce websites such as Amazon for example. Use cookies to store visitor information so they can make recommendations based on individual user’s purchases. However, legislation requires anyone with a website to make sure their uses provide with clear information about how Cookies are used in the website and have given permission for you to use cookies.

Maintaining your business website.

Building and launching your website is just the start. You then need to make sure that it works properly and is regularly updated. Out of date content, slow page loading and technical hitches are deeply frustrating for visitors and they will simply click away from your website.

A good website design will also implement tracking software that enables you to see which pages are popular and which are under performing. You can use tools like Google Analytics which enables you to test different content to see how you can improve your sites performance regular monitoring and ongoing website development are essential if you are to improve the results you get from your business website.

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