As companies try to reel in new customers and maintain loyalty with the ones they already have, they are conducting experiments in their site designs. Those experiments are related to empathy and accessibility. A new field of programming and designing websites aims to deliver an empathetic experience to the end user. Programmers must set aside their own personal preferences and consider the experience and feelings of the consumers visiting the site. One way that programmers and the companies they build websites for are showing empathy is changes to the Color combinations they use on sites. Colorblindness affects about 10 percent of males and a much smaller percentage of females. Deuteranomaly is the most common type of colorblindness, and it affects about 5 percent of males. This condition causes weakness in the detection of the color green. People with deuteranomaly have a difficult time telling the difference between red and green. Chrome has produced an extension that allows consumers to experience life with deuteranomaly. The extension works on desktop and laptop computers, tablets and smartphones. When a person with full color vision uses the extension, green and red both look brown. Purple looks like blue with some brown added to it. Orange is yellow with a little brown. When a person has deuteranomaly, he or she experiences the world differently. Text, highlighted cells on a spreadsheet, art and logos will all look different to the person with colorblindness. When using the Chrome extension, a person will have to change his or her habits. The user might have to stop color coding and opt to use a different font. Using the bold or italic function is another option to consider. When an email needs to be flagged for attention, action or importance, the typical Gmail tags are insufficient. Using the symbol option is more effective for a person with a form of colorblindness. The red underlining of misspelled words is another concern for people with deuteranomaly. The squiggly lie is more useful. Contrast is key, and programmers should avoid the reliance on color when building an accessible and empathetic site for clients. For more information click here https://blog.prototypr.io/going-colorblind-an-experiment-in-empathy-and-accessibility-98b7003737ca.