The end of the year is close and we are all wondering which Color will be our lucky charm in 2019. Pantone definitely made our day announcing that the color of 2019 is a gentle, mellow, contemporary-style Living Coral (16-1546). This color is perceived as life-bringing and vivid, animating and energizing, which will give a certain sense of intimacy and tenderness to your life.

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Living Coral is a soft and trustworthy color, good in small, detailed amounts, but it could also cover large surfaces. It can produce a calming, peaceful effect, when used in interior or fashion design. Curves and oval shapes go well with this color, unlike edgy and sharp objects. This color is making your space more comfortable, healing and caring.

In regards to the digital world, this color is dominating with its vibrant side. It evokes the sense of community, engaging the users in a sophisticated way. Living Color is very much alive, as the name says, its motion is subtle and captivating, while it is very easy for the eyes and slows down the pace in which we perceive information. In a way, we could say that Living Coral is teaching us that time is valuable and we should enjoy every single moment.

Living Coral is a perfect brand color if you are driven by humane, enlightening, social ideas. This color helps you communicate to your customers and builds a strong, intimate relationship. This shade is also very playful and enjoyable, while experiencing this color one may explore the meditative music that goes with it, or a flavor of sweet cupcake.

In combining this color with others, blue is your absolute ally. Coral will match the color of the sea or the sky, in almost every shade of blue. Having Living Coral details and images over a blue background is connecting us to the nature and the waves, bringing us closer to the Earth in a lovely, peaceful manner.

Pantone has been announcing their Color of the Year for 20 years, creating a big influence wave in all creative industries worldwide. This selection is done by gathered color experts from different fields, which analyze color trends and color migrations across the globe. Prediction for color of the year is based on the research of new innovations in the art world and fresh, emerging artists. These creatives are changing the direction of color trends, which then influence every sphere of our lives through Pantone.

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.