For 30 years J.R. Liggett’s has been creating all-natural bar shampoo and bath products. An expanding product line and reach meant it was time for a branding overhaul. The company enlisted the help of Device Creative Collaborative to propel the brand forward with a new visual identity that would appeal to both consumers and retailers.
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This post first appeared on The Dieline - Branding & Packaging Home, please read the originial post: here
