It’s a competitive world out there! In today’s knowledge based economy, consumers own a wealth of information about your business, your product portfolio and expect stellar customer service quality. The revolution in the information technology and communication sector has drastically transformed the international corporate area. It has allowed companies to expand beyond borders, reach new markets and capture new audiences. Marketers have to constantly innovate and discover ways to facilitate promotional engagement and build brand loyalty. We believe that you can offer a stronger brand experience by adding tangible brand features for your customer to interact with.
Hand embroidery has existed since ancient times, yet automated machines put a new spin on logo embroidery. Your logo is the first touchpoint your consumer will connect with and will be the focal point of recognition as it is your brand identity. Its visual nature represents the essence of your brand and establishes your image in the business realm. It creates an emotional connect with your target market as it will trigger brand recall.
The first rule of marketing is to always adhere to your brand logo and ensure its uniformity in font, color, shape and visual across all marketing mediums and channels. That’s why it is imperative to employ the right tools when placing your logo on branded apparel and items. Embroidery digitizing software plays a significant role in ensuring image consistency, precision and quality. This technology permits commercial entities to standardize accurate stitching of their logo embroidery on a computerized embroidery machine.
So, what is the ultimate way to convert your logo into needlework? This process is called “Embroidery Digitizing” which is its backbone. Here, we will discuss the procedure of how we convert your artwork into a digitized file which can be used for embroidery.
Step 1 – Client Requirements
It is essential for us, at Absolute Digitizing, to form an auspicious working relationship with you, our clients. As equal partners in your business journey, we will strive to not only match but to exceed your expectations. To do that, it is vital that we gather and truly understand your requirements.
This procedure is conducted online for your ease and convenience. You share your specifications on our website by addressing variant factors such as whether you are a new customer or an existing one. There is an option to indicate the urgency of the order (ranges from twelve to twenty-four hours) or whether it is a request for a quote only. Preference for machine file format has to be submitted as well. Details regarding size, fabric class, number of colors and uploading the logo image will complete this step. You also have an option to download our app on your iPhone / iPad or Android device to perform this task from the palm of your hand.
It is recommended to submit a clear, high resolution logo image for embroidery digitizing purposes for carrying out a detailed job.
Step 2-Preparation of Artwork by Our Skilled Digitizers
Embroidery digitizing is the process by which your logo, image or chosen artwork is altered in to a stitch file by our experienced professionals. It can be then sewed on by an embroidery machine and requires a certain skill set.
This is where the power of the human element is illustrated in the field of digitizing. Our skilled, creative digitizers aim to perceive your logo holistically and fractionally. We dive into its very depths, divide it into layers and sublayers, analyze how each tiny piece comes together, observe the convergence of its eclectic shades, and study the best lighting for it as well. Clearly, embroidery digitizing is not a one click procedure and requires an expert eye. Hence rest assured, your brand or company logo embroidery is in experienced hands!
Our team of professional staff is well versed in major digitizing softwares. We customize a variety of techniques to cater to the size of your logo, area of placement, texture and fabric of your garment. We identify what part of it needs to be amended or edited in terms of replicating gradient tones, diminutive details, inner layers, shadows etc. Wilcom Embroidery Studio, or Tajima Pulse DGML, two of the top-notch embroidery digitizing softwares in industry is utilized to perform the above. Each offers multiple dimensions, advanced stitch effects, lettering options, and wide-ranging digitizing features that optimize logo conversion into a format for machine embroidery.
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