Client: Nord Simex | Link
Project description: The site regallis.ro presents the furniture collection Regallis, Baroque style massive wood furniture hand-carved and hand-assembled. The design of the new site was made up so that it emphasized the quality of the furniture, through design elements taken from the furniture displayed in Simex stores. In the conception of the design, I took into consideration both the marketing message, and the subliminal message conveyed by way of colours and shapes. So the marketing part was limited to conveying the ideea of hand-made quality furniture, and showing the three-step working process: unprocessed wood, wood carving and assembling of carved wooden pieces. Colours, brown and cream, give the idea of warmth, trust, wood and hand-made.