When the New York Times approached art director (and native New Yorker), Annette Berry to help them brand their Film Club, she leapt at the chance.


Annette’s brief was to create an ad campaign and logo that would appear in print and on-line. It had to be fresh, witty and smart and speak to film/culture lovers of all ages and stripes. The result was a graphic “quotes” campaign that compels the reader to play name-that-movie.

Cute side story: when Annette’s paper arrived without the banner, she called her mum to see if her paper had one. It did, and even though she had no idea that her daughter had designed it, her mum said she had planned on joining anyway.

Now that’s good design!

For more information about how to join the Film Club, click here