This week saw the roll-out of Unilever's latest film in its wider 'Bright Future' sustainability Campaign, which highlights the 'social good' that its brands – including Dove, Persil and Domestos - are doing to help build a better future.
The TV, online and in-store campaign, by Ogilvy, is running in the UK, Brazil, South Africa and Indonesia, putting the spotlight on sustainability initiatives carried out by its individual brands, rather than just the corporate entity.
“People increasingly care about how the decisions they make affect the world we live in," said Keith Wedd, Chief Marketing and Communications Officer, Unilever. "Our Bright Future campaign shows people that when they buy our products they’re not just purchasing a bar of soap, they’re enabling children to live past the age of five by helping to teach handwashing; and they’re helping children access education."
“Brands with a purpose are at the heart of Unilever and we believe that the small choices we all make every day can make a big difference to the world we live in,” he added.
The campaign centres on a video called 'So Long Old World', featuring a young girl talking about changes happening in the world, alongside which text pops up to show exactly how Unilever's brands have contributed to that.
