by MarkLives (@marklives) Loeries Creative Week Durban 2018 has culminated with two award evenings at the ICC Durban. On Saturday night, 18 August 2018, there were also three Grands Prix awarded — in Radio (UAE), Film Communication (South Africa) and Integrated Campaign (UAE). Congrats to all.
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PR & Media Communication |
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Prize |
Category |
Agency country |
Brand |
Title |
Product |
Entry company |
| Campaign Gold | PR & Media Communication Campaign | South Africa | Nando’s | #rightmyname | PERi-PERi Chicken | M&C Saatchi Abel |
| Campaign Gold | PR & Media Communication Campaign | South Africa | Joburg Ballet | Breaking Ballet | Joburg Ballet | TBWA\Hunt Lascaris Johannesburg |
| Campaign Silver | PR & Media Communication Campaign | South Africa | Sanlam | 2 Minute Shower Songs | 2 Minute Shower Songs | King James Group |
| Campaign Silver | PR & Media Communication Campaign | United Arab Emirates | Nissan KSA | #SheDrives | Institutional | TBWA\RAAD |
| Campaign Bronze | PR & Media Communication Campaign | South Africa | Sanlam | Uk’shona Kwelanga – the first WhatsApp Drama Series | My Choice Funeral Plans | King James Group |
| Campaign Bronze | PR & Media Communication Campaign | South Africa | AB InBev | Not That Newlands | Newlands Spring Brewery | King James Group |
| Campaign Bronze | PR & Media Communication Campaign | South Africa | Apartheid Museum | Bill of Rights | Apartheid Museum | Joe Public United |
| Campaign Bronze | PR & Media Communication Campaign | United Arab Emirates | Connect | Slow Trends | Connect Boundless | TBWA\RAAD |
Live Events, Activations & Sponsorships |
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| Gold | Live Activations | South Africa | AB InBev | Soccer Song for Change – Activation | Carling Black Label | Ogilvy Cape Town |
| Silver | Live Events | United Arab Emirates | UN Women | Bridal Uniform | Child Marriage | Impact BBDO Dubai |
| Silver | Ambient | United Arab Emirates | Mars | The Hunger Proof Football Experience | Snickers | Impact BBDO Dubai |
| Silver | Ambient | Israel | Access Israel | People Not Symbols | Easy Parking Access for Handicapped | Leo Burnett Israel |
| Silver | Ambient | South Africa | Apartheid Museum | Bill of Rights | Apartheid Museum | Joe Public United |
| Bronze | Live Events | South Africa | Mercedes-Benz | X-Class Launch | X-Class | WWP Group |
| Bronze | Live Events | South Africa | Absa | Give Art Life | L’Atelier | CULLINAN |
| Bronze | Ambient | South Africa | Insurance driven by the AA | While you were out we got in | AA insurance | House of Brave |
| Bronze | Ambient | South Africa | DARG Domestic Animal Rescue Group | Test Run a Dog | DARG Domestic Animal Rescue Group | M&C Saatchi Abel |
| Bronze | Ambient | South Africa | Siemens | The Siemens Air Drop | Siemens | King James II |
| Craft Certificate | Live Crafts | South Africa | DStv | Halloween Sleepover | DStv | Ogilvy Johannesburg |
| Craft Certificate | Live Crafts | South Africa | AB InBev | Castle Lite Unlocks 2017 | Castle Lite | Glen21 Entertainment |
| Craft Certificate | Live Crafts | United Arab Emirates | Louvre Abu Dhabi | Highway Gallery | Louvre Abu Dhabi | TBWA\RAAD |
Media Innovation |
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| Gold | Media Innovation – Single Medium | United Arab Emirates | La Libanaise Des Jeux | Lucky Face | Loto Libanaise | Impact BBDO Dubai |
| Gold | Media Innovation – Single Medium | South Africa | Nando’s | #rightmyname | PERi-PERi Chicken | M&C Saatchi Abel and The MediaShop |
| Campaign Silver | Media Innovation – Media Campaign | South Africa | Kimberly-Clark | The World’s First Baby Marathon | Huggies | Ogilvy Johannesburg |
| Silver | Media Innovation – Single Medium | South Africa | AB InBev | Soccer Song for Change – Media | Carling Black Label | Ogilvy Cape Town |
| Silver | Media Innovation – Single Medium | Kenya | Kenya Tourism Board | Culture Captcha | Magical Kenya | Scanad |
| Campaign Bronze | Media Innovation – Media Campaign | South Africa | American Swiss, The Foschini Group | Drop the Hint | Jewellery | VML South Africa |
| Campaign Bronze | Media Innovation – Media Campaign | South Africa | Sanlam | 2 Minute Shower Songs | 2 Minute Shower Songs | King James Group |
| Campaign Bronze | Media Innovation – Media Campaign | United Arab Emirates | Amnesty International | Skins of Peace | Campaign against Islamophobia | TBWA\RAAD |
| Bronze | Media Innovation – Single Medium | South Africa | Apartheid Museum | Bill of Rights | Apartheid Museum | Joe Public United |
Radio |
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Grand Prix |
Branded Content Radio & Audio | United Arab Emirates | Louvre Abu Dhabi | Highway Gallery | Louvre Abu Dhabi | TBWA\RAAD |
| Campaign Gold | Internet & Mobile Audio Commercials | South Africa | Sanlam | 2 Minute Shower Songs – Desmond & the Tutus – Teenagers, Rouge – Déjà Vu, Kwesta – Boomshakalaka, Goodluck – Taking It Easy, Francois Van Coke – Dit R | 2 Minute Shower Songs | King James Group |
| Campaign Gold | SA Non-English Radio Station Commercials | South Africa | Toyota | Hill Assist Just Another Road, “Lobola”, “Anniversary”, “Boss Man” | Hilux | FCB Johannesburg |
| Gold | Radio Station Commercials | South Africa | Apartheid Museum | Verwoerd | Apartheid Museum | TBWA\Hunt Lascaris Johannesburg |
| Campaign Silver | Radio Station Commercials | South Africa | Flight Centre Youth & Adventure | World Gone Mad – Swim, Date, Festival | Youth & Adventure | TBWA\Hunt Lascaris Johannesburg |
| Campaign Silver | Radio Station Commercials | South Africa | Chicken Licken | Far Fetched – Spike Lee, Catch it, Kiss | Brand | Joe Public United |
| Campaign Silver | Radio Station Commercials | South Africa | Windhoek | Perfect time. Perfect beer. – Slay Queen Makoti, Woodchuck, Mazenkeng | Windhoek Beer | M&C Saatchi Abel |
| Silver | Branded Content Radio & Audio | South Africa | AB InBev | Soccer Song for Change – Branded Audio Content | Carling Black Label | Ogilvy Cape Town |
| Silver | Branded Content Radio & Audio | South Africa | Sanlam | Lives of Grace | Sanlam MyChoice funeral plan | King James Group |
| Silver | SA Non-English Radio Station Commercials | South Africa | South African Tourism | It’s your Country. Enjoy It. Wine | Domestic | FCB Johannesburg |
| Campaign Bronze | Radio Station Commercials | United Arab Emirates | AWR Arabian Automobiles | Fake Parts – Liam Neeson, Morgan Freeman | Nissan Genuine Parts / Service Center | TBWA\RAAD |
| Campaign Bronze | Radio Station Commercials | United Arab Emirates | Kafa | Letters – Sister, Mother | Campaign against domestic violence | TBWA\RAAD |
| Campaign Bronze | Radio Station Commercials | South Africa | Duracell | Times Change, Power Still Doesn’t – Petrol, Black Mirror, Moore’s Law | Duracell Batteries | Grey Advertising Africa |
| Campaign Bronze | Radio Station Commercials | South Africa | AB InBev | Make A Different Friend – the no sense of personal space guy, the pinkie ring guy, the really smart watch guy | Castle Lager | Ogilvy Johannesburg |
| Campaign Bronze | Internet & Mobile Audio Commercials | South Africa | Voicebank | Searching for Talent – Moshidi, Louise, Murray, Anelle | Joe Public United | Joe Public |
| Bronze | Radio Station Commercials | South Africa | Takealot | Nice Crowd | Takealot | M&C Saatchi Abel |
| Bronze | Radio Station Commercials | South Africa | Brand South Africa | Babakhe | Play Your Part | The Odd Number |
| Bronze | SA Non-English Radio Station Commercials | South Africa | Vodacom | Enkinga | Fibre | Ogilvy Johannesburg |
| Bronze | SA Non-English Radio Station Commercials | South Africa | Brand South Africa | BVD | Play Your Part | The Odd Number |
| Bronze | SA Non-English Radio Station Commercials | South Africa | JET | Ungenaphi ebududleni bami? | Jet’s plus-size range | Joe Public United |
| Bronze | SA Non-English Radio Station Commercials | South Africa | Chicken Licken | Danger | Rock My Soul 3 | Joe Public United |
| Campaign Craft Gold | Radio Crafts – Writing | South Africa | Flight Centre Youth & Adventure | World Gone Mad – Swim, Festival, Date | Youth & Adventure | TBWA\Hunt Lascaris Johannesburg |
| Campaign Craft Gold | Radio Crafts – SA Non-English Performance | South Africa | Toyota | Hill Assist Just Another Road, “Lobola”, “Anniversary”, “Boss Man” | Hilux | FCB Johannesburg |
| Craft Gold | Radio Crafts – Original Music & Sound Design | South Africa | AB InBev | Soccer Song for Change – Craft | Carling Black Label | Ogilvy Cape Town |
| Campaign Craft Certificate | Radio Crafts – Direction | South Africa | Flight Centre Youth & Adventure | World Gone Mad – Festival, Date, Swim | Youth & Adventure | TBWA\Hunt Lascaris Johannesburg |
| Campaign Craft Certificate | Radio Crafts – Writing | South Africa | Chicken Licken | Far Fetched – Spike Lee, Kiss, Catch it | Brand | Joe Public United |
| Campaign Craft Certificate | Radio Crafts – Original Music & Sound Design | South Africa | Sanlam | 2 Minute Shower Songs – Rouge – Déjà Vu, Goodluck – Taking It Easy, Desmond & the Tutus – Teenagers, Kwesta – Boomshakalaka, Francois Van Coke – Dit R | 2 Minute Shower Songs | King James Group |
| Campaign Craft Certificate | Radio Crafts – Performance | South Africa | Takealot | Make Winter Great Again – Yo Momma’s Door, Nice Crowd, Bing! | Takealot | M&C Saatchi Abel |
| Campaign Craft Certificate | Radio Crafts – SA Non-English Writing | South Africa | Toyota | Hill Assist Just Another Road, “Lobola”,”Anniversary”, “Boss Man” | Hilux | FCB Johannesburg |
| Craft Certificate | Radio Crafts – Original Music & Sound Design | South Africa | Universal Music South Africa | Masekela Tribute | South African Jazz Music | Havas Johannesburg |
| Craft Certificate | Radio Crafts – Performance | South Africa | Sanlam | Lives of Grace | Sanlam MyChoice funeral plan | King James Group |
Film Communication |
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Grand Prix |
Branded Content Video – Series | South Africa | Kimberly-Clark | The World’s First Baby Marathon | Huggies | Ogilvy Johannesburg |
| Campaign Gold | Branded Content Video – Series | South Africa | Joburg Ballet | Breaking Ballet | Joburg Ballet | TBWA\Hunt Lascaris Johannesburg |
| Gold | TV & Cinema Commercials – up to 90s | United Arab Emirates | Landmark Group | Greed | Centrepoint | Impact BBDO Dubai |
| Gold | Internet Video – above 30s | South Africa | Mercedes-Benz | Return to Chapman’s Peak | S-Class | Net#work BBDO |
| Gold | Music Videos | South Africa | H2The | High On You | High On You Single song | Meow Meow Woof |
| Campaign Silver | Branded Content Video – Series | South Africa | ZANG Caffeinated Chocolate | Episode 1: The Birth of a Tasty Hero | ZANG Caffeinated Chocolate | M&C Saatchi Abel |
| Silver | TV & Cinema Commercials – up to 90s | South Africa | KFC | KFC World Cup | cob | Ogilvy Cape Town |
| Silver | TV & Cinema Commercials – up to 90s | South Africa | Western Cape Government | Boys TVC | Safely Home | FCB Cape Town |
| Silver | TV & Cinema Commercials – above 90s | South Africa | Chicken Licken | SBU 2.0 | Feed My Craving 10 | Joe Public United |
| Silver | Internet Video – above 30s | South Africa | #HopeJoanna | #HopeJoanna | #HopeJoanna | Grid Worldwide Branding |
| Silver | TV Trailers & Content Promos | South Africa | SuperSport | Sonny Bill F*cks Warner’s wife | SuperSport | T+W and SuperSport |
| Silver | Branded Content Video – Single | United Arab Emirates | Nissan KSA | #SheDrives | Institutional | TBWA\RAAD |
| Silver | Music Videos | South Africa | Nakhane Toure | Clairvoyant | Single | The Bomb shelter |
| Silver | Music Videos | South Africa | Kwesta | Spirit | Single | The Bomb shelter |
| Silver | SA Non-English Film | South Africa | Allan Gray | Father’s Share | Allan Gray | King James II |
| Campaign Bronze | TV & Cinema Commercials – up to 90s | Saudi Arabia | Saudi Telecom Company | EMBRACEING THE STEREOTYPE – Foodie, Selfie, FOMO, YOLO | Pre-paid | J. Walter Thompson KSA |
| Campaign Bronze | TV Trailers & Content Promos | South Africa | Cell C | Twisted Trailers – Cloverfield, World War Z, A Beautiful Mind | Online entertainment | Joe Public United |
| Campaign Bronze | Branded Content Video – Series | South Africa | Sanlam | Sanlam Family Fortune | Sanlam Private Wealth | King James Group |
| Bronze | TV & Cinema Commercials – up to 90s | South Africa | Volkswagen | The Learner | Volkswagen for Life. | Ogilvy Cape Town |
| Bronze | TV & Cinema Commercials – up to 90s | United Arab Emirates | Mars | Mountain Climber | Snickers | Impact BBDO Dubai |
| Bronze | TV & Cinema Commercials – up to 90s | South Africa | Volkswagen | Red Flashy Thingy | Polo | Ogilvy Cape Town |
| Bronze | TV & Cinema Commercials – up to 90s | South Africa | Standard Bank | We’re coming for you | Sponsorship | TBWA\Hunt Lascaris Johannesburg |
| Bronze | TV & Cinema Commercials – up to 90s | South Africa | Trace | Never Expire | Trace Mobile | Net#work BBDO |
| Bronze | TV & Cinema Commercials – above 90s | South Africa | AB InBev | #NoExcuse | Carling Black Label | Ogilvy Cape Town |
| Bronze | TV & Cinema Commercials – above 90s | South Africa | FNB | The Helpers | FNB Sponsorship | Grid Worldwide Branding |
| Bronze | TV & Cinema Commercials – above 90s | South Africa | Brand South Africa | Dala What You Must | Constitution Awareness | The Odd Number |
| Bronze | Internet Video – above 30s | United Arab Emirates | Landmark Group | The Boy Nobody Could See | Centrepoint | Impact BBDO Dubai |
| Bronze | Internet Video – above 30s | South Africa | AB InBev | Not That Newlands | Newlands Spring Brewery | King James Group |
| Bronze | Internet Video – above 30s | Nigeria | 9Mobile (Previously Etisalat Nigeria) | Closed – A Short Film | Etisalat Prize for Literature | Up In The Sky NG |
| Bronze | Other Screens | South Africa | Dubai Municipality | Dubai Frame – Future Zone | Dubai Frame | Wicked Pixels |
| Bronze | Branded Content Video – Single | South Africa | WAIF | Repertoire | WAIF Jewellery | Patriot Films |
| Bronze | Branded Content Video – Single | South Africa | South African Tourism | Bheki the Mbhaco Maker | South African Tourism | FCB Johannesburg |
| Bronze | Music Videos | South Africa | Original Swimming Party feat. Moonchild Sanelly | Biggest Curse | Biggest Curse | Ola Films |
| Craft Gold | Film Crafts – Direction | South Africa | Chicken Licken | SBU 2.0 | Feed My Craving 10 | Romance Films |
| Craft Gold | Film Crafts – Cinematography | United Arab Emirates | Landmark Group | Greed | Centrepoint | Impact BBDO Dubai |
| Craft Gold | Film Crafts – Production Design | South Africa | Chicken Licken | SBU 2.0 | Feed My Craving 10 | Romance Films |
| Craft Gold | Film Crafts – Animation | South Africa | Cerebos | Snow | Cerebos Salt | FCB Durban & Tulips&Chimneys & blackginger |
| Craft Gold | Film Crafts – Special Visual Effects | South Africa | Chicken Licken | Sbu 2.0 | Hot Wings | Bladeworks & Chocolate Tribe |
| Craft Gold | Film Crafts – Performance | South Africa | Chicken Licken | SBU 2.0 | Feed My Craving 10 | Romance Films |
| Craft Certificate | Film Crafts – Direction | United Arab Emirates | Landmark Group | The Boy Nobody Could See | Centrepoint | Impact BBDO Dubai |
| Craft Certificate | Film Crafts – Direction | United Arab Emirates | Landmark Group | Greed | Centrepoint | Impact BBDO Dubai |
| Craft Certificate | Film Crafts – Direction | South Africa | Chicken Licken | Icelandic Boy | Chicken Boerie Burger | They Shoot Films |
| Craft Certificate | Film Crafts – Cinematography | South Africa | Nedbank | Bird’s Eye View | CIB | 0307 Films |
| Craft Certificate | Film Crafts – Cinematography | South Africa | Indiefin | Be Indie | Life Insurance | Bioscope Films / Bain & Bunkell |
| Craft Certificate | Film Crafts – Cinematography | South Africa | Chicken Licken | Icelandic Boy | Chicken Boerie Burger | They Shoot Films |
| Craft Certificate | Film Crafts – Writing | United Arab Emirates | Landmark Group | Greed | Centrepoint | Impact BBDO Dubai |
| Craft Certificate | Film Crafts – Writing | South Africa | Kimberly-Clark | The World’s First Baby Marathon | Huggies | Ogilvy Johannesburg |
| Craft Certificate | Film Crafts – Writing | South Africa | H2The | High On You | High On You Single song | Meow Meow Woof |
| Craft Certificate | Film Crafts – Writing | South Africa | Ster-Kinekor | The Reign of Ian | Ster-Kinekor Theaters | FoxP2 |
| Craft Certificate | Film Crafts – Production Design | South Africa | Allan Gray | Father’s Share | Long-Term Investing | Plank Film Productions |
| Craft Certificate | Film Crafts – Production Design | South Africa | Econet Media | The Great Escape | Kwesé | King James II |
| Craft Certificate | Film Crafts – Animation | South Africa | Batch | The Diver | Animation, motion design and illustration services | We Are Batch Tv |
| Craft Certificate | Film Crafts – Animation | South Africa | Chicken Licken | Jony Ive Sboofed | Feed My Craving 10 | Chocolate Tribe |
| Craft Certificate | Film Crafts – Editing | South Africa | Indiefin | Be Indie | Life Insurance | Bioscope Films / Bain & Bunkell |
| Craft Certificate | Film Crafts – Editing | South Africa | Trace | Never Expire | Trace Mobile | Net#work BBDO |
| Craft Certificate | Film Crafts – Original Music & Sound Design | South Africa | Chicken Licken | SBU 2.0 | Feed My Craving 10 | Produce Sound |
| Craft Certificate | Film Crafts – Original Music & Sound Design | South Africa | Pernod Ricard South Africa | Absolut One Source Live – Africa on Fire | Absolut Vodka | VML South Africa |
| Craft Certificate | Film Crafts – Best Use of Licensed Music | South Africa | Chicken Licken | SBU 2.0 | Feed My Craving 10 | Joe Public |
| Craft Certificate | Film Crafts – Performance | South Africa | Chicken Licken | Icelandic Boy | Chicken Boerie Burger | They Shoot Films |
| Craft Certificate | Film Crafts – SA Non-English Performance | South Africa | Allan Gray | Father’s Share | Long-Term Investing | Plank Film Productions |
Integrated Campaign |
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Grand Prix |
Integrated Campaign | United Arab Emirates | La Libanaise Des Jeux | Lucky Face | Loto Libanaise | Impact BBDO Dubai |
| Campaign Gold | Integrated Campaign | South Africa | Kimberly-Clark | The World’s First Baby Marathon | Huggies | Ogilvy Johannesburg |
| Campaign Silver | Integrated Campaign | South Africa | AB InBev | #NoExcuse – Integrated Campaign | Carling Black Label | Ogilvy Cape Town |
| Campaign Silver | Integrated Campaign | South Africa | Sanlam | 2 Minute Shower Songs | 2 Minute Shower Songs | King James Group |
| Campaign Bronze | Integrated Campaign | United Arab Emirates | Mars | The Hunger Proof Football Experience | Snickers | Impact BBDO Dubai |
| Campaign Bronze | Integrated Campaign | South Africa | OLX | Set yourself economically free | OLX App | Black River FC |
| Campaign Bronze | Integrated Campaign | South Africa | Allan Gray | True Rewards Take Time | Allan Gray | King James II |
| Campaign Bronze | Integrated Campaign | South Africa | Webafrica | Webafrica Effing Fast Internet | Fibre Internet | The Jupiter Drawing Room, Cape Town |
Effective Creativity |
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| Campaign Gold | Effective Creativity | South Africa | Pernod Ricard South Africa | Absolut One Source | Alcoholic Beverage | VML South Africa |
| Campaign Silver | Effective Creativity | South Africa | Chicken Licken | Afronaut | Hotwings | Joe Public United |
| Campaign Silver | Effective Creativity | Kenya | Ol Pejeta Conservancy | The World’s Most Eligible Bachelor | Ol Pejeta Conservancy | Ogilvy & Mather Africa |
| Campaign Bronze | Effective Creativity | South Africa | Sanlam | Uk’shona Kwelanga – the first WhatsApp Drama Series | My Choice Funeral Plans | King James Group |
| Campaign Bronze | Effective Creativity | United Arab Emirates | Nissan | Camelpower | Desert Lineup | TBWA\RAAD |
Service Design |
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| Campaign Gold | Service Design | South Africa | Nedbank | Nedbank Smart Geyser | Nedbank Smart Geyser | Accenture |
| Campaign Silver | Service Design | South Africa | Momentum | Momentum Smart Underwriting | Smart Underwriting | Momentum Corporate (division of MMI Group Limited) |
| Campaign Bronze | Service Design | South Africa | Polyco | Packa-Ching | Packa-Ching Brand | NORTH VCA |
The full list of credits should only be available on www.loeries.com from 19 August 2018.
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