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#CannesLions: SA makes four of five Thursday shortlists

by MarkLives (@marklives) Of the shortlists released on Thursday morning, South Africa has made Digital Craft, Film, Film Craft and Radio but not Creative Effectiveness.

Digital Craft shortlist: South Africa

Category Title Client Product Entrant Company Idea Creation Media
A04 (Image Design) STOP THE CYCLE HUFFINGTON POST SOUTH AFRICA NON-PROFIT VML Johannesburg VML Johannesburg THE DIGITAL MEDIA CONSULTANCY Durban

Film shortlist: South Africa

Category Title Client Product Entrant Company Idea Creation Production Media
F02 (Use of Online Film) CADBURY PRE-JOY MONDELEZ CADBURY BUBBLY OGILVY & MATHER JOHANNESBURG OGILVY & MATHER JOHANNESBURG BOMB FILMS Johannesburg STARCOM WORLDWIDE Johannesburg

Film shortlist: US with SA input

Category Title Client Product Entrant Company Idea Creation Production PR Additional
A08 (Clothing, Footwear & Accessories) ORIGINAL IS NEVER FINISHED ADIDAS ORIGINALS ORIGINALS JOHANNES LEONARDO New York JOHANNES LEONARDO New York BLACKSMITH New York / EGG FILMS Cape Town / EXILE New York / HUMAN New York / RSA FILMS Los Angeles JOHANNES LEONARDO New York ORIGINAL MUSIC BY HUMAN Santa Monica / Q DEPARTMENT New York / SONIC UNION New York

Film Craft shortlist: South Africa

Category Title Client Product Entrant Company Idea Creation Production
A01 (Direction) EVERYBODY KNOWS WESTERN CAPE GOVERNMENT ROAD SAFETY Y&R SOUTH AFRICA Cape Town Y&R SOUTH AFRICA Cape Town 7FILMS Cape Town
A02 (Script) CHASING THE DRAGON SURFSHACK SURFSHACK SURFING SCHOOL/OUTREACH PROGRAMME Y&R SOUTH AFRICA Cape Town Y&R SOUTH AFRICA Cape Town 7FILMS Cape Town
A03 (Casting) EVERYBODY KNOWS WESTERN CAPE GOVERNMENT ROAD SAFETY Y&R SOUTH AFRICA Cape Town Y&R SOUTH AFRICA Cape Town 7FILMS Cape Town
A04 (Production Design / Art Direction) THE GREAT ESCAPE ECONET MEDIA KWESÉ KING JAMES II Johannesburg KING JAMES II Johannesburg GIANT FILMS Cape Town / STERLING SOUND Johannesburg / UPSTAIRS LUDUS Cape Town
A07 (Use of Original Music) UNBANK YOURSELF COMMERCIAL BANK OF AFRICA LOOP HALO Johannesburg HALO Johannesburg AHOY FILMS Johannesburg / STAR FILMS Johannesburg

Film Craft shortlist: US with SA input

Category Title Client Product Entrant Company Idea Creation Production PR Additional
A01 (Direction) ORIGINAL IS NEVER FINISHED ADIDAS ORIGINALS ORIGINALS JOHANNES LEONARDO New York JOHANNES LEONARDO New York BLACKSMITH New York / EGG FILMS Cape Town / EXILE New York / HUMAN New York / RSA FILMS Los Angeles JOHANNES LEONARDO New York ORIGINAL MUSIC BY HUMAN Santa Monica / Q DEPARTMENT New York / SONIC UNION New York
A05 (Cinematography) ORIGINAL IS NEVER FINISHED ADIDAS ORIGINALS ORIGINALS JOHANNES LEONARDO New York JOHANNES LEONARDO New York BLACKSMITH New York / EGG FILMS Cape Town / EXILE New York / HUMAN New York / RSA FILMS Los Angeles JOHANNES LEONARDO New York ORIGINAL MUSIC BY HUMAN Santa Monica / Q DEPARTMENT New York / SONIC UNION New York
A08 (Use of Licensed / Adapted Music) ORIGINAL IS NEVER FINISHED ADIDAS ORIGINALS ORIGINALS JOHANNES LEONARDO New York JOHANNES LEONARDO New York BLACKSMITH New York / EGG FILMS Cape Town / EXILE New York / HUMAN New York / RSA FILMS Los Angeles JOHANNES LEONARDO New York ORIGINAL MUSIC BY HUMAN Santa Monica / Q DEPARTMENT New York / SONIC UNION New York

Radio shortlist: South Africa

Category Title Client Product Entrant Company Idea Creation Production Additional
A04 (Healthcare & Pharmacy) FLIGHT BLOOM’S PHARMACY HEALTH AND WELLNESS FCB CAPE TOWN FCB CAPE TOWN
A05 (Household Goods) FLY ON THE LIVING ROOM WALL TIGER BRANDS DOOM INSECTICIDE TBWA\HUNT\LASCARIS Johannesburg TBWA\HUNT\LASCARIS Johannesburg
A05 (Household Goods) FLY ON THE BEDROOM WALL TIGER BRANDS DOOM INSECTICIDE TBWA\HUNT\LASCARIS Johannesburg TBWA\HUNT\LASCARIS Johannesburg
A06 (Miscellaneous) PARIS DURACELL DURACELL DURALOCK GREY AFRICA Johannesburg GREY AFRICA Johannesburg FINE TUNE STUDIOS Johannesburg
A06 (Miscellaneous) BRITNEY DURACELL DURACELL DURALOCK GREY AFRICA Johannesburg GREY AFRICA Johannesburg FINE TUNE STUDIOS Johannesburg
A06 (Miscellaneous) HARRY DURACELL DURACELL DURALOCK GREY AFRICA Johannesburg GREY AFRICA Johannesburg FINE TUNE STUDIOS Johannesburg
A11 (Restaurants & Fast Food Chains) 1. THE SAD MAN MEAL – NO ONE CHEERSES KFC DOUBLE DOWN BURGER OGILVY & MATHER JOHANNESBURG OGILVY & MATHER JOHANNESBURG
A11 (Restaurants & Fast Food Chains) 3. THE SAD MAN MEAL – REPEAT THE PUNCHLINE KFC DOUBLE DOWN BURGER OGILVY & MATHER JOHANNESBURG OGILVY & MATHER JOHANNESBURG
A11 (Restaurants & Fast Food Chains) 2. THE SAD MAN MEAL – LONG RED THIN SHAPE KFC DOUBLE DOWN BURGER OGILVY & MATHER JOHANNESBURG OGILVY & MATHER JOHANNESBURG
A12 (Travel & Transport) THE US PRESIDENT FLIGHT CENTRE STUDENT FLIGHTS US PROMO TBWA IN AFRICA Johannesburg TBWA IN AFRICA Johannesburg PRODUCE SOUND Johannesburg
A13 (Entertainment & Leisure) BEARDED ICARUS STER-KINEKOR THEATRES STER-KINEKOR THEATRES FOXP2 Cape Town FOXP2 Cape Town WE LOVE JAM Cape Town
C02 (Sound Design) KNOWLEDGE FLIGHT CENTRE STUDENT FLIGHTS TBWA IN AFRICA Johannesburg TBWA IN AFRICA Johannesburg PRODUCE SOUND Johannesburg
C03 (Script) MALL BLOOMS PHARMACY BLOOMS PHARMACY FCB CAPE TOWN FCB CAPE TOWN
C03 (Script) FLIGHT BLOOM’S PHARMACY HEALTH AND WELLNESS FCB CAPE TOWN FCB CAPE TOWN
C03 (Script) 3. KFC SAD MAN MEAL – REPEAT THE PUNCHLINE KFC DOUBLE DOWN BURGER OGILVY & MATHER JOHANNESBURG OGILVY & MATHER JOHANNESBURG
C03 (Script) 2. KFC SAD MAN MEAL – LONG RED THIN SHAPE KFC DOUBLE DOWN BURGER OGILVY & MATHER JOHANNESBURG OGILVY & MATHER JOHANNESBURG
C03 (Script) 1. KFC SAD MAN MEAL – NO ONE CHEERSES KFC DOUBLE DOWN BURGER OGILVY & MATHER JOHANNESBURG OGILVY & MATHER JOHANNESBURG
C03 (Script) 3. COSTUME FOR THE CAR POOL KFC VIRGIN MOJITO OGILVY & MATHER JOHANNESBURG OGILVY & MATHER JOHANNESBURG
C03 (Script) 1. PRESCHOOL CONCERT IN A DARK JACKET KFC VIRGIN MOJITO OGILVY & MATHER JOHANNESBURG OGILVY & MATHER JOHANNESBURG
C03 (Script) 2. WELDING MASK ON A PLANE KFC VIRGIN MOJITO OGILVY & MATHER JOHANNESBURG OGILVY & MATHER JOHANNESBURG
C03 (Script) PENGUIN CLASSICS RADIO – ‘GREEN COVER’ EXCLUSIVE BOOKS BOOKS FCB CAPE TOWN FCB CAPE TOWN
C03 (Script) COLLECTION OF POOPHEMISIMS GUI LING YUAN FANG HERBAL TEA Y&R SOUTH AFRICA Cape Town Y&R SOUTH AFRICA Cape Town Y&R Hong Kong
C04 (Casting & Performance) THE US PRESIDENT FLIGHT CENTRE STUDENT FLIGHTS US PROMO TBWA IN AFRICA Johannesburg TBWA IN AFRICA Johannesburg PRODUCE SOUND Johannesburg
C04 (Casting & Performance) PENGUIN CLASSICS RADIO – ‘ORANGE COVER’ EXCLUSIVE BOOKS BOOKS FCB CAPE TOWN FCB CAPE TOWN
C04 (Casting & Performance) PENGUIN CLASSICS RADIO – ‘GREEN COVER’ EXCLUSIVE BOOKS BOOKS FCB CAPE TOWN FCB CAPE TOWN
C04 (Casting & Performance) ASSORTMENT OF POOPHEMISIMS GUI LING YUAN FANG HERBAL TEA Y&R SOUTH AFRICA Cape Town Y&R SOUTH AFRICA Cape Town Y&R Hong Kong
C04 (Casting & Performance) COLLECTION OF POOPHEMISIMS GUI LING YUAN FANG HERBAL TEA Y&R SOUTH AFRICA Cape Town Y&R SOUTH AFRICA Cape Town Y&R Hong Kong
C04 (Casting & Performance) SELECTION OF POOPHEMISIMS GUI LING YUAN FANG HERBAL TEA Y&R SOUTH AFRICA Cape Town Y&R SOUTH AFRICA Cape Town Y&R Hong Kong

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