Syoss, Henkel’s international hair care brand, is being promoted in Switzerland with “The Thief”, a commercial drawing on the daily struggles commuters go through. The Syoss Thief commercial focuses on how merciless the morning commute can be by stealing our sleep, breakfast and time it takes to do our hair. Time poor commuters struggle with bad hair, envious of the one woman whose coiffure remains unruffled, thanks to her use of Syoss.

Pius Walker, Creative Director at walker Zurich, said: “With this film we wanted to create something that was different to the usual mould that hair ads stick to. We’re lucky enough to have a client who allows us to do this and push away from the conventional.”

Syoss Thief Credits

Filming was shot by Joachim Zunke via Cobblestone with director of photography Philipp Gerhardt, art director Franziska Krentzien, executive producers Pieter Lony and Juri Wiesner, stylist Imke Hille, make up and hair stylist Nadin Wagner, editor Alex Kutka, compositing artist Sven Schönmann, post production supervisor Tanja Bruhn, sound designers Michael Krüger & Christopher Szillat.

Music was by Lukas McNally and Tim Knapp.