UK mobile phone company Giffgaff is running “The Big Swim”, an integrated advertising campaign celebrating the concept of freedom for mobile phone customers. A woman in a canary yellow swimsuit readies herself atop a diving board, surveys the sunny lido below and then launches herself into space, gliding through the stars, leaving a trail of magical star dust behind her. On her way she passes space satellites and even interacts with an astronaut, all still whilst wearing her swimming cap and costume, before landing back in the pool with a big splash.
The Giff Gaff campaign was developed at Who Wot Why, by executive creative directors Sean Thompson, Matt Gooden, Ben Walker, producer Tracy Stokes, with Giff Gaff head of advertising Abi Pearl Ward and brand director Tom Rainsford.
Filming was shot by director Sean Thompson via Like Minded Individuals and Dark Energy Films, with director of photography Tim Maurice Jones, producer Dominic Wilcox and executive producer Matt Brown.
Editor was John Mayes at Marshall Street Editing with assistant editor Oliver Morgan.
Post production was done at The Mill by Flame Artist Grant Connor, colourist James Bamford, assistant colourist Thomas Mangham, executive producer Reece Ewing, production coordinator/assistant Jomana Ayoub, shoot supervisor Naomi Anderlini, 2D lead artist Grant Connor, 3D lead artist Nico Domerego, 2D artists Jorg Schulz-Gerchow, Rebecca Clay, and Sal Wilson, 3D artists Jon Wood, Joshua Barlow, Audun Ase, Vaclav Cizkovsky, Ashley Reemul, Lucie Martinetto, Finlay Crowther, James Hansell, Sergio Xisto
Matte Painting: Jiyoung Lee, Henrik Holmberg.
Sound was designed at Wave Studios by Dugal McDiarmid.
Music, “Stay with Me Baby”, by The Walker Brothers, was licensed at Eclectic Music.