2017-03-20 14:27
The past decade has seen a rise in the concept of the playful workplace. Inspired, amongst others, by Google’s unique and unconventional culture, it’s not uncommon to see shippin… Read More
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Playgroup - A London Creative Agency Blog
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Hello, We’re Playgroup, a London based creative agency that really understands brands
2017-02-07 11:15
It’s always been a challenge for organisations to embed the shared values and behaviours that embody and define the brand, but a recent report by the Chief Marketing Officer Council ha… Read More
2016-08-10 16:23
For much of my life I have lived in, or close to, the city of Southampton. As a kid growing up in the 70’s and 80’s we lived just a short ferry ride from the city centre –… Read More
2016-05-26 09:16
Traditionally it has been said that branding starts where the advertising finishes; that somehow branding and advertising are different things. Often, with this mindset, the nearest the ad a… Read More
2016-05-26 09:16
Traditionally it has been said that branding starts where the advertising finishes; that somehow branding and advertising are different things. Often, with this mindset, the nearest the ad a… Read More
2016-05-10 13:51
There can be few more effective ways to engage employees than through recognition of their effort, endeavour, achievement and success. Recognition programmes have the ability to make people… Read More
2016-04-21 14:42
Occasionally, someone designs something that is so ground-breaking, so leftfield, so far ahead of it’s time, that it is misunderstood, ridiculed or even discarded before it’s giv… Read More
2016-02-12 15:48
A last minute visit to The World of Charles and Ray Eames exhibition at the Barbican was well worth the visit. Everyone knows Charles and Ray Eames for their instantly recognisable plywood c… Read More
2016-01-05 16:01
1. It’s all about the experience Yes, we’ve been talking about it for a while now, but 2016 is surely set to be the year that marketing departments start to move from silos of ad… Read More
2015-10-19 08:19
So the Tour de Playgroup, our annual charity bike ride, is over for another year and we’re already missing the banter in the studio. This year, as last, there were no sprint finishes… Read More
2015-08-14 16:52
Sometimes in life something demands that you sit up and pay attention. For me it was going with my wife to our local hospital and being told that she had a tumour, most likely cancerous. It… Read More
2015-07-28 11:58
Now that Froomey has pedalled his way to another success on the Champs-Élysées it’s time to look forward to the other great cycling event of the year, The Tour de Playgro… Read More
2015-07-17 15:55
It’s easy to see the recent growth of “authentic” brands as a reaction against globalisation. The idea that in Mexico, Tokyo and London people are all eating the same break… Read More
2015-07-01 09:57
Employee communications were traditionally built around a simple belief that senior leadership knew more about everything than their employees. Internal communication strategies were built a… Read More
2015-05-12 06:05
Great placemaking is about understanding and defining what makes a place unique, developing a promise and authentic vision, then applying that through the physical environment, the branding… Read More
2015-04-10 15:52
The Apple Watch went on sale today and while many in the tech industry have been wondering if Apple have once again created a new tech market – doing for the smart watch what they did… Read More
2015-03-11 17:36
People say Seth Godin is the Godfather of content marketing, but way back in 1996 Bill Gates wrote a now – mostly – forgotten blog post called “Content is King”. It&r&hell…Read More
2015-03-05 15:08
Debate has been raging in the design industry for some time over the role of traditional corporate identity guidelines for brands operating in our multi-channel, socially connected, device-d… Read More
2015-02-11 17:37
Collectively is a digital platform for young people to take action against climate change – celebrating and connecting the people, places and cutting edge ideas that are creating the c… Read More
2015-01-15 15:34
In fact, no more walls at all, thanks… not how we currently know them at least. It really is the end of those narrow corridors, identical desks and chairs in their hundreds in dull, u… Read More
2014-12-03 13:53
It’s that time of the year again. Time to look ahead and see what the immediate future looks like for the world’s top brands. Uber simple naming The sheer number of start-up bran… Read More
2014-11-14 16:55
The past 12 months have been full of firsts for Playgroup, and one of these ‘firsts’ that really really stands out for me — not least because I’ve found myself saying… Read More
2014-09-22 16:29
Normally, it is the work that the people produce at Playgroup that makes me proud of the company. Last week, it was something completely different that did it for me. Seven intrepid folk, cl… Read More
2014-09-17 08:39
To commemorate our charity bike ride in aid of Tommy’s we have designed a set of posters to represent our intrepid journey from our office here in London to our office on the south coa… Read More
2014-09-16 08:00
To commemorate our charity bike ride in aid of Tommy’s we have designed a set of posters to represent our intrepid journey from our office here in London to our office on the south coa… Read More
2014-09-15 08:21
To commemorate our charity bike ride in aid of Tommy’s we have designed a set of posters to represent our intrepid journey from our office here in London to our office on the south coa… Read More
2014-09-12 15:00
To commemorate our charity bike ride in aid of Tommy’s we have designed a set of posters to represent our intrepid journey from our office here in London to our office on the south coa… Read More
2014-09-11 14:47
To commemorate our charity bike ride in aid of Tommy’s we have designed a set of posters to represent our intrepid journey from our office here in London to our office on the south coa… Read More
2014-09-09 09:25
As Steve pointed out in his blog Blood, sweat and gears, we are a bunch of amateur cyclists. When I think about myself, I’d like to refine the term ‘amateur’ a little… Read More
2014-08-15 09:16
So the Tour de Playgroup is less than five weeks away and I thought I would give a brief update on our training and perhaps just a few thoughts on why the challenge is so important to me. I… Read More
2014-07-28 08:09
So the Tour de France 2014 is over; from the grandest of Grand Départs in le Yorkshire, to the frankly bonkersness of the Hautacam climb, this year’s Tour has been compulsive vi… Read More
2014-07-18 09:01
My week had started out by staring at the greenery and trees turn into skyscrapers, on the train. I’m born and bred in East Devon (much to my dismay as a teenager) so London was going… Read More
2014-07-15 15:11
It’s a digital revolution at the Barbican and we went along and had a look. Digital has come a long way since young Matt designed his first graphics with a Mac Colour classic 25 years… Read More
2014-07-02 12:54
New Blood, the annual graduate design show from D&AD is the perfect venue for a spot of talent scouting – the private view, the pinnacle of any third year design student’s ye… Read More
2014-07-02 12:54
2014-07-02 10:20
We have had some fantastically ambitious and creative young interns in the studio recently – all benefitting from the rich and varied work experience on offer here at Playgroup. Like a… Read More
2014-06-12 16:19
The World Cup is well and truly underway, England have been and gone, Robin Van Persie, James Rodriguez and Tim Cahill have all scored stunners, Suarez has bitten someone else and Spain forg… Read More
2014-05-23 08:02
Yesterday I popped next door to have a nose around the Clerkenwell Design Week exhibition in the Farmiloe Building. Playfulness in furniture, object design and interior access… Read More
2014-05-22 10:16
I recently spent a very enjoyable few days in a delightful fishing village in Devon called Beer – a name which I almost took as an invite – Beer? One evening, my family and I wen… Read More
2014-05-14 09:06
We’re really pleased to have been classified an Elite agency after being ranked 12th by The Drum in the Drum Design Census 2014. The Design Census comprises three polls measu… Read More
2014-04-17 15:54
Travelling up to London on route to Playgroup design studio was an apprehensive experience for me. My studies as a year three Graphic Design student would be tested as I undertook a two-week… Read More
2014-03-28 14:44
Ask any designer or illustrator about their dream brief and quite a few would gladly offer up their right eyeball to design a record cover for an established artist. We are, therefore, super… Read More
2014-03-14 17:37
A collection of things to round off your week… First of all, we’d like to celebrate some good design AGIA celebrates 100 years of design by selecting 100 projects which i… Read More
2014-03-07 09:58
United Visual Artists’ ‘Momentum’ project comprises a series of 12 objects that slowly oscillate in the dark void of the Barbican Curve Gallery’s space. The inst… Read More
2014-02-26 12:06
‘Big Ideas, beautifully made’ a combination every creative person aspires to. Creative industry events like Glug offer us creatives a chance to see other sides of the industry th… Read More
2014-02-21 17:29
A collection of things that have brightened our week just a little bit. From the Playgroup team for your enjoyment. Lizzie Yarnold has WON THE OLYMPICS Things that are cheaper than WhatsApp… Read More
2014-02-17 17:21
Last week a mobile app made the news, when Dong Nguyen of .GEARS Studio in Vietnam removed his fiendishly difficult game Flappy Bird (with over 50 million downloads) from online stores due t… Read More
2014-02-06 11:32
Playgroup have recently become members of the Design Business Association (DBA) – the trade organisation for the UK design industry. The DBA has a remit to promote professional excelle… Read More
2014-01-31 15:30
Our studio is situated in the centre of one of the most creative parts of London – and therefore the world. We feed off the buzz of Clerkenwell and embrace the many opportunities the a… Read More
2014-01-28 16:50
Last Friday was the 30th anniversary of the Apple Macintosh. Over the past 30 years the Mac has become an iconic and indispensable part of the creative tool box. If you’re a graphic de… Read More
2014-01-27 09:56
As Playgroup designers, we always make an effort to attend design industry events and talks, our latest venture found us attending FHK Henrion (1914-90) A centenary celebration at the St Bri… Read More
2014-01-08 18:16
The amount of time I spend closing tabs these days is getting ridiculous, honestly. Is it that I don’t find the content interesting? Maybe it’s not what I was actually looking fo… Read More
2014-01-07 12:11
I have only made one new years resolution this year (Ok two but that ‘going to the gym more’ one comes out every year) and that is to get more personal. To communicate with peopl… Read More
2013-12-12 15:28
This time next month we will all be awaiting the Christmas retail numbers. It’s probably the one time of year when retail news makes the headlines and as always there will be winners a… Read More
2013-12-05 16:49
The beers were flowing and the beards were growing at the annual Graphic Design Pub Quiz last night. It’s the grudge match of the year, pitting a dozen teams of design freaks and type… Read More
2013-12-03 10:41
On Sunday I went on a twilight walk at Kew gardens. A one mile section of the gardens is illuminated from the end of November to January and you walk through a magical wonderland of colour a… Read More
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