From a business perspective, Differentiation is one of the primary reasons for investing in UX. If your products and services stand out from those of your competitors, they’re much more likely to be a market success – and having the most compelling and relevant user experiences is a great way to stand out! In this video, we will take you through the most important factors in differentiation through UX. So, in order to practice UX that differentiates you from your competitors, you need to use an outside-in work process. Outside-in means gathering information about actual users and customers in the context most relevant for your product or service and bringing that information into...