It doesn’t matter how amazing a product is; if no-one is using it, then it hasn’t succeeded. Adoption is the process of prospective users becoming actual users of a product. It is adoption that is the objective of design; more so than user experience, usability, utility, etc. History is full of products that provided great user experiences which were 100% usable and useful and yet still failed to make the impact that they should have done.This means that designers need to consider adoption of their designs as part of their work. In larger organizations much of the work to have products adopted will be the responsibilities of the marketing team – in smaller organizations the UX designer may h...