First off, let me introduce myself, Roma Dutia, 21 years old, from Bombay forever. I’ve shifted schools a bit, which has been awesome considering the brilliant people I’ve met everywhere. Finished my 10th from Cambridge International Academy and then 12th from Mithibai pursued Science. Which is quite a turn considering I’m currently studying Public Relations at the University of Mumbai which came on after graduating in Advertising. After quite the crazy educational graph, I have finally done it, and by done it I don’t mean finished studying, I have finally decided that Public Relations it is.

This blog is part of an assignment for the subject, "New Media and Technology" and the topic is "Chadaro"

"Chadaro" is a tiffin service that operates in Mumbai and Thane catering to mainly working professionals and outstation students, but it isn't limited to only these. It is available for each and everyone staying within the boundaries of Mumbai and Thane as per their requirement.

They offer food equivalent to the quality of home made food and also pride themselves on the fact that they offer better hygienic food as compared to their competitors.

Not only do they promote themselves well offline but they also have very strong online presence as well.

Through this blog, I will talk about the different services rendered and also mainly about their marketing strategies, and how they have got themselves at the top of the tiffin service chain.