Maybe you've heard, James Bond will be seen drinking beer --- Heinken beer in the new movie Skyfall being released this coming November. That's right, not a "shaken and stirred" Martini, just plain old beer. So what's all the fuss about?
“We have relationships with a number of companies so that we can make this movie. The simple fact is that, without them, we couldn’t do it. It’s unfortunate but that’s how it is," said star Daniel Craig in a recent interview. Is it really that bad? Even though we've only seen Bond drinking his signature Martini, is it that far fetched that he would have a beer every once in a while? I know, it's not just that he's drinking beer, but the fact that it's product placement.
Well guess what, over the years there have been many product placement's in Bond movies. It would be impossible to make a Bond movie without real life products. The fact that companies pay for these pay for these placements and integrations should not be an issue. The branding and implied celebrity endorsement they receive is usually well worth their investment. Think about it, would you like to watch a Bond film where there are no logos or branded products?
The truth is, showing Bond only drinking martini's for all these years is much less realistic than mixing it up with other types of spirits. Besides, he's drinking an upscale beer, it could of been a lot worse!
