Instagram has taken the social media world by storm, making such an impact that they were recently acquired by Facebook for 1 billion dollars. Interestingly enough, many Facebook'ers are giving up their accounts and going with Instagram instead. Sharing personal photos is one thing, but can brands capitalize on this phenomenon as well?
The answer is yes! Delta and Volvo recently initiated Instagram specific promotion programs. Delta gave Instagrammers a behind the scenes look of Madison Square Garden during the NHL playoffs. For the 2012 Volvo Ocean Race, the auto company utilized Instagram to promote the race.
These branded photos are another form of product placement, capitalizing on Instagram and the millions of users with hand held devices. As with product placement and brand integration, companies implementing and executing Instagram programs need to monitor the photos to make sure they do not come across as paid media advertising. The photos should be exclusive, offering consumers looks they will not be able find anywhere else. The branding does not have to be in your face-some photos can be without logo placement.
The social media revolution has made it possible for Instagram to carve out a niche with consumers who love sharing their photos. Brands can do the same and achieve success with carefully planned campaigns.
Is social video sharing the next big thing to follow the Instagram craze?! That's for another blog discussion... Stay tuned!
