Not kidding.  I love these ads. The energy of these girls infects me every time and I applaud the group for the choice of using an easily memorized cheer. They've gone back to the very basics to come up with a brilliant tv jingle.  And to use a cheer at all, combining catchy phrases, group participation, excitement, and youth? Genius.  I don't even care that I hate uggs or their knockoffs when I think: how cute are those boots?!

Now go ahead, see if you can view this without wanting to *SQUEE*.



Got a questions for you, though, CPB. What's this stuff about talking to a moose?