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Web Series Product Placement, Is Anybody Watching? By Ian McQueen

During September of 2012, 181 million US viewers watched over 39 billion Online Content videos, while video ad views totalled 9.4 billion. 39 BILLION!!! The answer is a resounding yes! People are watching more than ever, and I believe the shift is on for how consumers view and consume content.

Options, options and more options. Cable companies and satellite providers are doing their best to to accomodate today's viewer who want access to content anywhere, anytime. They are playing a serious game of catch though, as viewers are flocking to the Internet. With the connected TV revolution well under way, watching online content is happening in living rooms, not just on iPad's and laptop's (although those methods are preferred by many). This changes the game, as viewers who had no interest in online content before can now easily access and watch as they do with cable or satellite TV. Hulu, Apple TV, Roku, KoldCast TV, YouTube, BlipTV...There are so many viable options now and the quality of web series programming has improved drastically.


Klick-To-Buy Engages Viewers With Brands On KoldCast TV

Do these series make for effective product placement? Absolutely, and with cutting edge Interactive Integratiion Technology allowing for non-disruptive consumer engagement (link directly from the show you are watching to purchase products with a single click), Product Placement in web series has become more valuable than ever. 




This post first appeared on See You In The Movies!!!, please read the originial post: here

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Web Series Product Placement, Is Anybody Watching? By Ian McQueen

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