Christmas is just round the corner and stores have long stocked up on Christmas gifts and stocking fillers. Even though the Christmas lights along Regent and Oxford Street haven't been lit up yet, the shoppers are flocking to Selfridges to view its yearly Christmas window displays.

Fronting Selfridges' front facade are seventeen large glass displays featuring products and brands carried by the largest store along London's Oxford Street. It is almost impossible to get clear shots of the displays but I try.

After you have taken a look at Selfridges' display, pop into the store and check out its newly designed toy department on its top floor. While it isn't exactly Hamley's, it does try to squeeze in as many play stations as possible within the limited floor space allocated.

Also see John Lewis Christmas display further east along the same street.






















































































John Lewis

Despite having some amusing scenes, Selfridges seems to play second fiddle to John Lewis for Christmas this year. Turns out that it's not a matter of how much display you can splash out but rather how you use them. In the creative department, John Lewis stands out in its electronics animals lineup.