Pay-Per-Click (PPC) service is also known as Cost Per Click (CPC) service. PPC is an advertising model in which advertisers pay a fee each time one of their ads is clicked. PPC service is used to get traffic to our website.
You know:
Search engine advertising is one of the most popular forms of PPC. PPC requires constant updates and modifications to get an excellent result.
PPC Trends and Techniques in 2017
PPC is aimed at targeting the right audience at the right time. Mainly google and Facebook are the leaders in PPC space. The evolution of artificial intelligence (AI) in PPC is another trend in 2017. There is also a huge growth in voice-based search.
Here are the latest trends:
Improve the Targeted Audience
PPC advertisement will give a significant improvement in targeting the right audience. Some of the most effective tools to use in 2017 include CRM databases and other initial party knowledge sources, as well as Google’s Client Match or RLSA.
Go Mobile-friendly
Nowadays Mobile Friendliness is an important factor. Companies know that mobile has become the device choice of users so mobile friendliness is very important to get a highly targeted audience. So make sure that mobile pay-per-click ads running efficiently.
Optimizing with Automation Tools
In 2017, tasks will be taken to the hand of automation tools. Return on Investment (ROI) will boost the use of PPC. So peoples can save time to focus on tasks which will not automate and require manual work. Automation tools help to focus on top level PPC strategy.
Advertising based on Experience
Nowadays Marketing focusing on customer experience. Experience plays an important role in marketing based advertisements. E-commerce companies mostly prefer to use experience-based advertising. It allows marketers to showcase their products with interactive ads. These ads will make customers familiar with the product before offering.
Video Advertising
Video marketing is an important marketing strategy in 2017. This will give small businesses an amazing opportunity to connect with customers on an interactive level. Video ads can be following a dominant ad format to point out on search Engine results pages.
Go with New Technologies
Technologies will help you to find recent and relevant ideas which will attract the users. Trends in advertising field is constantly varying. So it is very important to know the recent trends for PPC advertisement.
Paid Ads to show more Live Data
Data is the King in marketing. Nowadays data is going live. Live Data is a big trend for PPC ads in 2017. Ad features such as Adwords scripts, Ad customizer, and local product inventory Ads allows an increasing number of live data to be shown in advertisements that are related to the paid search.
