Local Listing Management: Everything You Always Wanted to Know About Driving Roi But Were Afraid To Ask - Rio Seo Blog: "If you happened to catch the latest Rio SEO webinar with the Local Search Association, we hope you learned the four key steps to maximize ROI from managing your local listings:

Having a single environment to manage and collect local data;
Tackling the BIG local search directories first (Google, Yahoo, Bing);
Syndicating local data to build links and enhance user experience; and
Measuring the ROI attributed to local SEO through KPIs (coupons, traffic, click activity).
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